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| Friday, September 3, 2010 |
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| "Is Your Ad Working?"
Why research is critical to the success of your campaign |
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| Have you ever wondered if your company's or client's ad is likable? Is there a way to measure the effectiveness of an ad before it runs? Join us as Paul Schlueter, Senior Consultant and Mike Irwin, Research Consultant, from Harvest Research Center demonstrate how commercials and print ads are evaluated and measured. Learn about the state-of-the-art Harvest Research Center and how they have helped clients perform the necessary research steps to get the results they are looking for and enhance ROI.
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2010 Central Iowa PRSA Institute to be held October 29
Communication 2010: A Whole "Now" World will be held
Friday, Oct. 29, in the education center at Iowa Methodist Medical Center.
Speakers will be announced in August, and registration will be opening soon. Stay tuned to take advantage of early bird savings on registration!
If you have any questions, or would like to be notified when registration is available, please contact Jeanine Mixdorf, APR.
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09-2010