The annual PRIME Awards present the perfect opportunity to raise a glass to Iowa’s most outstanding public relations campaign and individual projects. From media relations and special events to writing and websites, it’s time to enter your most toast-worthy work.

The PRIME Awards are open to any individual or organization that has executed a public relations program in Iowa or has conducted a program in another market but is a member of Central Iowa PRSA. It is also open to those who have completed work for clients based in Iowa. Work must have been completed between July 1, 2016 and June 30, 2017.

Materials entered in previous PRIME competitions are not eligible. Entries should be submitted by company representatives or agencies that had direct input in the end product.

Each entry must include:

Completed Entry Form:

PRSA OctoPRfest Prime Entry Form

Any supporting material

Payment either via check made payable to Central Iowa PRSA or online via credit card.

No entry may be submitted in more than one category. However, individual pieces of an overall campaign may be split up and entered into individual categories, as well as the overall campaign category. Any entry not meeting the above requirements will be disqualified.

Entries become the property of Central Iowa PRSA and will not be returned. Entries are not confidential. Central Iowa PRSA reserves the right to use entries or a reproduction of entries in part or in full at the PRIME Awards to promote future PRIME Awards and/or to provide a resource of successful programs for educational purposes.

All entries must be submitted via email to by 5 p.m. CST Friday, July 28, 2017. Alternatively, upload files to a folder in your Dropbox. If you do not have a Dropbox account, please go to to open one. Once successfully uploaded, invite to share your folder and then email to inform us of your entry so we can download it. For more information, visit

You must clearly label your entry and any supporting material with your company name, entry title and the category which you are entering.

If you are using Dropbox, each individual entry must be uploaded in a separate, clearly labeled folder.

Members: $35 per entry; Non-members: $50 per entry; Students: $15 per entry

Payment methods:

Check payable to Central Iowa PRSA mailed to: Allison Hay, Awards Chair, Mercy Medical Center -- Des Moines, Public Relations and Marketing Department, 1111 6th Ave., Des Moines, IA 50314. Include a copy of your entry form with payment.

• Online credit card payments: 




Members of another PRSA chapter will judge competition entries. Judges will be instructed to score entries based on a complete work plan, thorough planning, creative execution and documentation of results. Judges will present one PRIME Award and one merit award in each category, if warranted. If, in the judges’ opinion, no entry in a particular category is deserving of an award, no winner will be named. Judges will also identify a “Best of Show” winner from the PRIME Award winners. All judges’ decisions are final.

Deadline for entries is 5:00 p.m. CST Friday, July 28, 2017. Award winners will be recognized at a luncheon ceremony at OctoPRfest on Wednesday, October 25 at Mercy Medical Center Conference Center in downtown Des Moines. Watch for more details coming soon.

The summary is the primary component of each PRIME Award entry. Judges will evaluate the clear and concise statement of the need, challenge or issue; identification of the public relations goal; research; communications strategies and tactics; and results. All entries require a summary of no more than two pages (double-spaced), regardless of category.

Please include the following:

Basic Entry Information
– Please list the category number, category name and entry title.

– Describe the problem or opportunity the entry was developed to address, what the entry was intended to accomplish, the target audience and the circumstances for communication with the audience.

Goals and Objectives
– Describe your goal(s) and your objectives in measurable terms, how the goals related to organizational goals, your approach to the problem and the reason for that approach.

– Describe your implementation plan, how the project was carried out and your role in the project.

– Describe all aspects of your evaluation plan for this project and the end results. Describe how the results compared with your initial goals and objectives.

– Provide a budget figure for all time and out-of-pocket costs for the project, including planning, execution and evaluation.

1. Internal Communications Program: Programs or campaigns targeted primarily to employees, organization members, boards/directors and other internal audiences.

2. Annual Reports: Publications that report on an organization’s annual performance. Not-for-profit and for-profit organizations are eligible. Submit one copy of the publication.

3. Newsletters: Pieces written and designed (including electronic) to communicate company facts, direction or news. May be a single piece or an ongoing series. If entering a series, include at least three issues. Target audience may be internal or external stakeholders.

4. Magazines: Regularly occurring publication with 10 or more pages (excluding front and back cover) that focuses on a particular company or not-for-profit organization’s area of expertise. All writing must be done by the company/individual submitting the piece.

5. Feature Writing: Writing designed to inform or entertain about an organization, product or service. Submit text of feature articles as well as documentation of publication.

6. Technical Writing: Documents or editorial written to define and/or explain a technical product or service to a target audience.

7. Speech Writing: Development and scripting of a document for use in presentation format. Submit text of speech.

8. Media Relations Program: Programs instituted via the media to build and foster relationships with key community audiences of an organization, product or service. Entries can include a one-time campaign or an ongoing program (includes media tours and press conferences targeting any type of editorial medium).

9. Community Champion: Pro bono programs instituted to build and foster relationships with key community audiences of an organization, product or service. Entries can include a one-time campaign or a long-term commitment by an organization.

10. Special Event: Communications program surrounding a special event. Events may be commemorations, observances, openings, celebrations or other special activities.

11. Crisis/Issues Management Campaign: Communications program designed to demonstrate emergency preparedness or timely response to an issue. Include plans for dealing with unforeseen crises that could negatively affect an organization’s effectiveness and an example of this plan in action. May involve internal and/or external audiences.

12. Integrated Communication Campaign: A program that exemplifies creative and effective integration of traditional public relations Tactics with at least one other marketing communications tool, such as advertising, direct marketing, sale promotion or design.

13. Multimedia: Includes video, audio, PSAs and other audiovisual tactics. Submit final project and include transcript of the message (if applicable).

14. Websites: Websites designed as part of a communications program. Copy entered in this category must be written by the entrant. Design may be subcontracted. Include the web URL, screen shots and provide any necessary passwords to access the site.

15. Social Media: Use of social media including Facebook, Twitter, YouTube, Google+, blogs or other social media networks as part of a public relations program. Include screen shots, copies of key pages and/or blog entries to support your summary. Include the site’s complete URL. Entries should include detailed results/metrics.

16. Student: Any public relations, advertising or marketing work performed by college students or college class projects. PRSSA membership is not required. College and university faculty and administrators can submit work performed by students under their supervision. Working professionals can enter work performed by college interns under their supervision, or students can enter individually.

Through its individual awards program, the PRSA Central Iowa Chapter annually recognizes individuals in several categories who have made outstanding contributions to the profession. This year, individuals will be recognized during a luncheon ceremony at OctoPRfest on Wednesday, October 25 at Mercy Medical Center Conference Center in downtown Des Moines. More details will be coming soon.

Know someone who deserves celebration? Follow these steps:

1. Complete the Entry Form: PRSA OctoPRfest Individual Awards Entry Form

2. Pick a category, complete the form and tell us why this person deserves to be recognized.

3. Submit by 5:00 p.m. CST Friday, July 28, 2017.

Outstanding Chapter Member: Given to the PRSA Central Iowa Chapter member whose distinctive contributions to the chapter have had a positive impact on the chapter’s success and value to members, and whose involvement has provided insight and leadership to other members.

Outstanding New Member: Presented to a PRSA Central Iowa Chapter member with three or fewer years of membership who has enthusiastically contributed to chapter activities, demonstrating an eagerness and willingness to get involved with chapter activities, as a way to improve professional skills and increase knowledge of the profession.

Outstanding Public Relations Professional: Presented to a PRSA Central Iowa Chapter member who represents the best of public relations in a given year, and whose public relations or community service activities have had a significant impact on the local, regional or national community.

Outstanding Iowa Advocate: Given to a non-member individual, group or organization that has contributed to the enhancement of the state’s regional, national or international reputation. The candidate must have demonstrated a personal commitment — above and beyond a professional obligation to a client or employer — to the betterment of the state of Iowa and its residents. The commitment may involve service to one or many groups and may also include financial support to organizations that provide for the enhancement of the state and its reputation. The nomination should include specific mention of the candidate’s activities, messages, audiences and results.

Outstanding Student Member: Given to a PRSSA student in an Iowa chapter who demonstrates academic excellence in public relations, devotes time to mentoring or developing other students, and is involved in extracurricular activities and events including the advancement of PRSSA and PRSA.

Nominations will be evaluated by the Awards committee and other designated chapter members. Recipients will be notified prior to OctoPRfest. All candidates and nominees (with exception of the Outstanding Iowa Advocate) must be nominated by a member in good standing of the PRSA Central Iowa Chapter.


Allison Hay, APR, Awards Chair,

For information about how you can sponsor the 2017 PRIME Awards, please contact:

Amanda Laverman,