Central Iowa PRSA Announces 2016 PRIME Award Winners

DES MOINES, IOWA (Oct. 20, 2016) — The Central Iowa Public Relations Society of America (PRSA) Chapter honored the industry’s top public relations and communications professionals at their annual PRIME Awards ceremony on Tuesday.

“We are extremely proud to have such talented individuals advancing the public relations profession in Iowa,” said Kristin Sunde, Central Iowa PRSA president. “Each year the decision who to honor becomes increasingly difficult.”

The Central Iowa PRSA chapter recognized individuals in five categories who have made noteworthy contributions to the public relations profession in Iowa. Award winners include:

·         Outstanding Student Member: Madison McConnell – Drake University

·         Outstanding New Member: Taylor Rookaird – Public Relations Account Coordinator, Strategic America

·         Outstanding Chapter Member: Laura Sprague, APR – Director of Communications, Johnston Community School District

·         Outstanding Public Realtions Professional: Dr. Kelly Bruhn, APR – Associate Dean, Associate Professor – Public Relations, School of Journalism and Mass Communication Drake University

·         Outstanding Iowa Advocate: Representative Ako Abdul Samad - Creative Visions

“We were also excited by the well-executed submissions for the PRIME Awards,” said Sunde. “The judges commented they were very impressed with the high-quality of work which made it difficult selecting the winners.”

The PRIME Award of Excellence and the PRIME Award of Merit may be given in each of the 16 categories, plus a Best of Show Award, the highest recognition of the PRSA PRIME Awards. This year, 22 awards were given in 12 categories. Entries were judged and winners were selected by the Hampton Roads, Virginia PRSA Chapter.

Annual Report

·         Excellence Award: Wellmark Blue Cross and Blue Shield for Promises Matter Report

·         Merit Award: Bankers Trust for Making Our Mark

 Community Champion

·         Excellence Award: Strategic America for 2016 YESS Duck Derby: What A Duck Can Do

·         Merit Award: Drake University PR Capstone – Morgan Dezenski, Rachel Dupree, Meghan Jones, Katie Ramsey, Emily Sadecki, Shelby Van Slooten for Putting Manning on the Map

Feature Writing

·         Excellence Award: Principal Financial Group for A Room with a View

·         Merit Award: Blue Compass for Fareway Stores: Love in the Aisles

Integrated Communication Campaign

·         Excellence Award: Strategic America for A Brand New Beginning: The Role of PR in the Aureon Rebrand

·         Merit Award: Two Rivers Marketing for Vermeer: Ultimate Crew and Underground Showdown Campaign

Internal Communications

·         Excellence Award: Wellmark Blue Cross and Blue Shield for It Starts With Us

·         Merit Award: Bankers Trust for Leveraging Our Best Bank Win with  Bankers Trust Employees

Magazine

·         Excellence Award: Wellmark Blue Cross and  Blue Shield for Blue Magazine

Media Relations

·         Excellence Award: Strategic America  for STEM Media Relations

·         Merit Award: Two Rivers Marketing for 2015 Commercial Media Relations Program

 Multimedia

·         Excellence Award: Strategic America  for Greatness STEMs from Iowans: Dreaming of Tomorrow PSA

Social Media

·         Excellence Award: DART and Happy Medium for DART Garth Brooks Shuttle Ad

·         Merit Award: Wellmark Blue Cross and Blue Shield for Find an Agent Campaign

Special Event

·         Excellence Award: National Pork Board and Look East for The Bacon, the Barn and the Bachelor: Pass the Pork Tour

·         Merit Award: Bruno Event Team for 2016 Principal Charity Classic presented by Wells Fargo

Student

·         Excellence Award: Drake University PR Capstone - Ali Felsenthal, Adam Graves, Hope Waggoner, Jenna Sheldon, Courtney Fishman, Rebecca Brown, Kelsey Rooney for SNAP PR: A Community that Cares

·         Merit Award: Drake University PR Capstone - Cassie Driskell, Cara Regan, Alyssa Zipperer, Megan Auren, Emma Frederick, Ashley Beall, Brennan Haymond for Compass PR: Manning Navigation Guide

Technical Writing

·         Excellence Award: Two Rivers Marketing for 6 Tips to Properly Maintain Your Excavator Undercarriage

·         Merit Award: Blue Compass for 508 Compliance Tips

Best of Show

·         National Pork Board and Look East for The Bacon, the Barn and the Bachelor: Pass the Pork Tour

Public Relations Society of America

The Public Relations Society of America (PRSA) is the world's largest and foremost organization for public relations professionals. PRSA's mission is to strengthen and advance the public relations profession and enhance members' careers through continuing education programs, information exchange forums, and research projects conducted on the national and local levels.

The Central Iowa Chapter of PRSA has a membership made up of more than 190 diverse public relations professionals.

For more information visit www.prsaciowa.org, like us on Facebook and follow us on Twitter.

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