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| Friday, September 3, 2010 |
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| "Is Your Ad Working?"
Why research is critical to the success of your campaign |
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| Have you ever wondered if your company's or client's ad is likable? Is there a way to measure the effectiveness of an ad before it runs? Join us as Paul Schlueter, Senior Consultant and Mike Irwin, Research Consultant, from Harvest Research Center demonstrate how commercials and print ads are evaluated and measured. Learn about the state-of-the-art Harvest Research Center and how they have helped clients perform the necessary research steps to get the results they are looking for and enhance ROI.
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Best Public Relations Work in Central Iowa Recognized
DES MOINES, IA – April 30, 2010 – Recognition from your peers may be the highest possible compliment. The Central Iowa Chapter of the Public Relations Society of America (PRSA) held its annual Prime Awards to recognize central Iowa's best public relations work.
The chapter also presented scholarships and highlighted individual member accomplishments during the awards program. The event was sponsored by PR Newswire and emceed by Ken Root, the 2009 Farm Broadcaster of the Year.
Congratulations to the following award recipients:
Scholarships
Professional Scholarship Award – Advance Degree: Courtney Chabot Dreyer, APR, Pioneer Hi-Bred International
Professional Scholarship Award – Professional Development Studies: Jill Spiekerman-Carrothers, APR, Martin Williams
Student Scholarship Award – Crystal Nance, Drake University
Awards of Excellence
Outstanding New Member – Erica Turner, Hanser & Associates, West Des Moines
Outstanding Chapter Member – Lisa Crandall, Innova Ideas & Services, Des Moines
Outstanding Iowa Advocate (non PRSA member) – Brian Brown, Director, Drake Relays
Prime Awards
2010 BEST OF SHOW AWARD
Hanser & Associates for Megabus.com – “Megabus.com 100,000 Seat Giveaway”
Internal Communications Program
Prime – Aviva USA – “Chris Littlefield CEO Rollout”
Annual Reports
Merit – ZLRIgnition for Iowa Public Radio – “Enhancing Connections”
Other Collateral
Prime – GuideOne Insurance – “GuideOne Employee Annual Report”
Merit – Love Scott & Associates for Meals for the Heartland – “Fundraising Packet”
News Writing
Merit – Two Rivers Marketing for Ingersoll Rand – “AAPEX 2009 Media Kit”
Feature Writing
Prime – The Integer Group for Diamond Foods – “Diamond Foods Feed Your Fingers”
Merit – Aviva USA – “Aviva USA Volunteer Time Off Program”
Promotional Writing
Merit – ARAG – “Legal Plans to the Rescue”
Media Relations
Prime – Hanser & Associates for Marketplace Events – “2009 Des Moines Home & Garden Show”
Merit – The Integer Group for Pella Corporation – “Pella’s Annual Media Relations Campaign”
Special Events
Prime – Aviva USA – “Becoming One Aviva Day”
Merit – Iowa Health – Des Moines & Blank Children’s Hospital – “Life Flight Helicopter and Pediatric Ambulance Reveal”
Crisis Communications/Issues Management
Prime – Hanser & Associates for Clow Valve Company – “Managing Nationwide Product Recall”
Integrated Communication Campaign
Prime – ARAG – “Online Claims Submission Launch”
Audiovisual
Prime – Love Scott & Associates for Meals from the Heartland – “Meals from the Heartland PSA”
Merit – GuideOne Insurance – Guideone Insurance Corporate Video”
Electronic Communications
Prime – ARAG – “Legal Risk Assessment”
Computer-Based Documents
Merit – ARAG – “Online Claims Tutorial”
Website
Merit – Aviva USA – “New Aviva Online Newsroom”
One Person Project
Merit – The Public Relations Project – “Public Relations Princess”
Not for Profit
Merit – ZLRIgnition for Iowa Department of Human Services – “Cover the Kids Day”
Social Media/Social Media Campaigns
Prime – Hanser & Associates for Megabus.com – “Megabus.com 100,000 Seat Giveaway”
Merit – Kelly Moore Consulting, Inc. for The Members Group – “TMG Joins Blogosphere, Twitterverse”
PRSA is the world's largest and foremost organization for public relations professionals. PRSA’s mission is to strengthen and advance the public relations profession and enhance members' careers through continuing education programs, information exchange forums, and research projects conducted on the national and local levels.
The Central Iowa Chapter of PRSA has a membership made up of more than 180 diverse public relations professionals. |
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