Letter from the President

Let the official countdown to Spring Break begin! Whether you’re headed to the beach or planning a long weekend at home, we’ve selected ten industry books to help you recharge.

Fascinate: How to Make Your Brand Impossible to Resist by Sally Hogshead

The Art of Crisis Leadership: Save Time, Money, Customers and Ultimately, Your Career by Rob Weinhold

Mastering Business for Strategic Communicators: Insights and Advice from the C-Suite of Leading Brands by Matthew Ragas and Ron Culp

Social Media: Marketing Strategies for Rapid Growth Using Facebook, Twitter, Instagram, LinkedIn, Pinterest and YouTube by John Williams

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly by David Meerman Scott

Dear Chairman: Boardroom Battles and the Rise of Shareholder Activism by Jeff Gramm

Multimedia Storytelling for Digital Communicators in a Multiplatform World by Seth Gitner

Contagious: Why Things Catch On by Jonah Berger

The Art of Lobbying by Bertram J. Levine

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley

No time to take on a new book? I encourage you to share key takeaways and thoughts on what you’re reading with others in this forum. Your Professional Development Committee leaders have also proposed a book exchange to make these titles available at an upcoming PRSA Central Iowa event. You could review a book and bring it back to the next Chapter event to share with others. What do you think? Would you be interested in “checking out” a book from our exchange? Happy reading!

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