In the holiday sPRit!

The PRSA Central Iowa chapter welcomed new faces to their board, and gained new leadership under Professor of Journalism and Mass Communication at Drake University, Dr. Kelly Bruhn, APR.

“There is a lot of excitement in our chapter this year,” Bruhn stated. “We’ve got a great vision, strong leadership and a slate of impressive programs and events. Our members will have many opportunities to connect in 2018.”

Following the final meeting of the year, board members and professionals within the public relations and communication field gathered to celebrate the holidays, the success of 2017, and what lies ahead. 

As a group of communications professionals, the room was filled with conversation, laughter and festive music. We even share some of our PRedictions for 2018. Here are a few of them:

  • Brands will move even farther into becoming their own news outlets. Content will remain king.
  • Social media advertising will become more expensive and organic reach will be close to zero.
  • Facebook Live is going to gain momentum and more millennial will move to engaging with this... and print is not dead!
  • There will be an influx of PR Pros hired by males in long-term powerful positions.
  • Increased use of Instagram Stories by businesses.
  • PR agencies will need to bring in specialty firms for support with an increase in responsibilities or hire more specialty skill sets, e.g. crisis, social, etc.
  • More emergency PR plans for a Donald Trump tweet about their brand/company
  • Continued importance of combatting "fake news"

 

Drinks were filled and stomachs were full—the holiday party was a great way to appreciate all the hard work, commitment and dedication to help the chapter thrive. Once again, we accepted donations for DMARC, and were able to give over $150 dollars in cash and food and personal care items.

Cheers to the New Year, and the bright future ahead for Central Iowa PRSA. 

Thank you to all who attended, and a special thank you to Two Rivers Marketing for hosting. 

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