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| Thursday, September 9, 2010 |
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| "Is Your Ad Working?"
Why research is critical to the success of your campaign |
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| Have you ever wondered if your company's or client's ad is likable? Is there a way to measure the effectiveness of an ad before it runs? Join us as Paul Schlueter, Senior Consultant and Mike Irwin, Research Consultant, from Harvest Research Center demonstrate how commercials and print ads are evaluated and measured. Learn about the state-of-the-art Harvest Research Center and how they have helped clients perform the necessary research steps to get the results they are looking for and enhance ROI.
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| Date | Event | | 2/18/2010 | PRSA Meeting
Join us as Eric Hardgrove, Director, Communications at Nationwide, discusses the national campaign developed to promote safe driving behaviors. He will share the research Nationwide conducted and how it gained extensive media coverage and changed public opinion.
Listen to the podcast: http://hanser.libsyn.com/index.php?post_id=581680
Read more | | 3/25/2010 | PRSA Meeting
Sheraton West Des Moines
1800 50th Street
West Des Moines, IA
Read more | | 4/20/2010 | PRSA Meeting
Do you really know what makes you happy? Do you know how you want to live the rest of your life?
Discover 3 myths about happiness and 5 keys to successful change and goal achievement. You won’t want to miss this exciting opportunity presented by certified life coaches Lori Johnson, CC and Laurie Ann Tezak, CC of Vivo Life Coaching.
Read more | | 4/29/2010 | PRSA Meeting
You've worked very hard all year. Now find out how your work stacks up in PRIME time.
5:30 p.m. — Networking/Drinks Appetizers
6:30 p.m. — Awards Ceremony
Read more | | 5/20/2010 | PRSA Meeting
Gary McCormick, Chairman of PRSA National, will present his vast knowledge and expertise as he discusses the value of public relations. Join us and spend some time with an individual who has his finger on the pulse of PR at a national level!
Read more | | 6/24/2010 | PRSA Meeting
Although statistics show women make the majority of all household purchases, marketers still aren’t on track when it comes to selling to women. And that means potentially losing out on millions of dollars in profits each year. By attending this seminar, you'll be able to position your company to connect with the most important consumers in America – and learn the Nine Essential Ways to Engage Her in Your Brand!
Representatives from Ervin & Smith Advertising and Public Relations, Omaha, Neb. will be your speakers. Ervin & Smith is a communications firm that specializes in marketing to women.
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