Tuesday, September 7, 2010
"Is Your Ad Working?" Why research is critical to the success of your campaign
Have you ever wondered if your company's or client's ad is likable? Is there a way to measure the effectiveness of an ad before it runs? Join us as Paul Schlueter, Senior Consultant and Mike Irwin, Research Consultant, from Harvest Research Center demonstrate how commercials and print ads are evaluated and measured. Learn about the state-of-the-art Harvest Research Center and how they have helped clients perform the necessary research steps to get the results they are looking for and enhance ROI.
September 23, 2010
11:30 a.m. - 1 p.m.



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DateEvent
4/20/2010 PRSA Meeting
Do you really know what makes you happy? Do you know how you want to live the rest of your life? Discover 3 myths about happiness and 5 keys to successful change and goal achievement. You won’t want to miss this exciting opportunity presented by certified life coaches Lori Johnson, CC and Laurie Ann Tezak, CC of Vivo Life Coaching.
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4/29/2010 PRSA Meeting
You've worked very hard all year. Now find out how your work stacks up in PRIME time. 5:30 p.m. — Networking/Drinks Appetizers 6:30 p.m. — Awards Ceremony
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5/20/2010 PRSA Meeting
Gary McCormick, Chairman of PRSA National, will present his vast knowledge and expertise as he discusses the value of public relations. Join us and spend some time with an individual who has his finger on the pulse of PR at a national level!
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6/24/2010 PRSA Meeting
Although statistics show women make the majority of all household purchases, marketers still aren’t on track when it comes to selling to women. And that means potentially losing out on millions of dollars in profits each year. By attending this seminar, you'll be able to position your company to connect with the most important consumers in America – and learn the Nine Essential Ways to Engage Her in Your Brand! Representatives from Ervin & Smith Advertising and Public Relations, Omaha, Neb. will be your speakers. Ervin & Smith is a communications firm that specializes in marketing to women.
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8/26/2010 PRSA Meeting
Eileen Wixted, founding partner of WPNT and a veteran broadcast journalist, will discuss media training in an evolving media landscape.
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9/23/2010 PRSA Meeting
Have you ever wondered if your company's or client's ad is likable? Is there a way to measure the effectiveness of an ad before it runs? Join us as Paul Schlueter, Senior Consultant and Mike Irwin, Research Consultant, from Harvest Research Center demonstrate how commercials and print ads are evaluated and measured. Learn about the state-of-the-art Harvest Research Center and how they have helped clients perform the necessary research steps to get the results they are looking for and enhance ROI.
Read more