Friday, September 3, 2010
"Is Your Ad Working?" Why research is critical to the success of your campaign
Have you ever wondered if your company's or client's ad is likable? Is there a way to measure the effectiveness of an ad before it runs? Join us as Paul Schlueter, Senior Consultant and Mike Irwin, Research Consultant, from Harvest Research Center demonstrate how commercials and print ads are evaluated and measured. Learn about the state-of-the-art Harvest Research Center and how they have helped clients perform the necessary research steps to get the results they are looking for and enhance ROI.
September 23, 2010
11:30 a.m. - 1 p.m.



Employers: Looking for your next PR employee? Check out our resumes.

If you are looking for a qualified professional to fill a position, start with the Central Iowa PRSA Job Bank. We offer competitive rates to a target audience. Rates are $25 for member postings and $35 for non-member postings.

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Jobs



Posted: 2010-08-24Corporate Communication Coordinator - Wright Service Corp.

This position is based in West Des Moines, Iowa, and services the following companies:

  • Wright Tree Service, Inc. – West Des Moines, Iowa
  • Wright Outdoor Solutions, Inc. – West Des Moines, Iowa
  • Terra Spectrum Technologies, Inc. – West Des Moines, Iowa
  • CN Utility Consulting, Inc. – Sebastopol, California

Responsibilities entail working with the Corporate Communication Manager and Executive, Operational and Administrative personnel groups to drive all communication efforts in the context of the companies’ overall business objectives. Areas of responsibility include:

  • Internal and external public relations and communications
  • Annual and project-based marketing and advertising
  • Brand identity
  • Market research and industry intelligence
  • Tradeshow and event planning
  • Corporate donations and sponsorships

Typical duties include:

  • Developing and managing corporate websites, social media, newsletters and other corporate communication to both internal and external publics. This includes content creation.
  • Fostering relationships with appropriate media entities and promoting companies as credible sources in the context of a comprehensive marketing and communication plan.
  • Planning and implementing both annual and project-based marketing plans and budgets.
  • Directing the development of advertisements, displays, direct mail, and other marketing collateral and ensuring consistent branding and messaging.
  • Evaluating marketing and communication endeavors to determine return on investment and inform future efforts.
  • Coordinating the consistent implementation of brand identity on all collateral, including clothing and equipment.
  • Defining and evaluating market research to optimally position the products and services provided by each company.
  • Keeping abreast of the marketing and communications efforts of all companies’ major competitors.
  • Planning, coordinating and promoting internal corporate events, customer events, and regional and national trade shows. This includes attending major events and coordinating some executive travel.
  • Building strong relationships with customers, vendors, and advertising and media personnel.
  • Coordinating corporate and divisional sponsorships and donations.


Requirements:

  • BA/BS degree in related field.
  • Willingness and ability to understand the strategic and competitive positioning of the Wright Service Corp. family of companies and the industries in which it operates.
  • Outstanding written and oral communication skills.
  • Strong organizational and analytical skills; the ability to work on multiple tasks and projects concurrently.
  • Aptitude and passion for analyzing products and services, customers and market dynamics.
  • Strong references.
  • Working knowledge of Microsoft Office products; experience in design software a plus.
  • Moderate travel required.

Resumes can be submitted to Brescia Berg at bberg@wrighttree.com.



Posted: 2010-08-17

Public Relations Executive, AKC Marketing

AKC Marketing, located in Johnston, Iowa, has an immediate opening for a public relations executive to manage and lead several well-known agricultural accounts.

Job responsibilities include: developing and managing strategic public relations plans; managing trade media relations; writing news releases and feature stories; and assisting with advertising and copywriting as needed. Qualified candidates will have a degree in journalism and mass communications, with an emphasis in public relations or a related field. Five plus years of experience in public relations is required.

AKC Marketing offers a comprehensive benefit package, including health, dental and vision insurance, 401k and PTO time.

Please send résumés to humanresources@akcmarketing.com.



Posted: 2010-08-02

Marketing Communications Specialist at Businessolver

The Marketing Communications Specialist position is primarily responsible for coordinating and creating content to fulfill a broad variety of marketing communications projects.  This position requires a high level of writing proficiency to produce marketing communications materials, brochures, sell sheets, website content, ad content, newsletters, social media content, press releases, Powerpoint presentations and ad hoc promotional pieces.

Job Responsibilities Include:

·         Create original copy and concepts for marketing, communications, and public relations materials

·         Utilize software such as the MS Office suite, WordPress (HTML), Photoshop and InDesign to create and publish marketing material

·         Assist with the creation and execution of marketing initiatives such as sales campaigns, social media promotion and trade shows

·         Manage outsourced talent according to project scope, schedule and budget

·         Edit and proofread all types of communications materials

·         Perform research, including employee, client and expert interviews, as part of preparation/content development of marketing programs and materials

·         Assist with marketing program/Web tracking, analysis and reporting

 

Requirements:

·         Bachelor’s degree in Communications, Public Relations, Marketing or Journalism

·         2-5 years b2b experience in communication, public relations or marketing

·         Proven expertise in use of graphic design software (InDesign, Illustrator, PhotoshopCS4 or Quark)

·         Assertive attitude and detail oriented

·         Ability to multi-task

·         Excellent verbal and written communication skills, including editing and proofing

·         Portfolio of five or more strong marketing writing samples (including web site URLs, if available)

Businessolver is a provider of online employee benefits administration services and benefits outsourcing. We have integrated best-in-class customer care with the latest, most innovative technology to automate employer’s insurance benefit enrollment and on-going benefit administration needs.

 

Contact:  Jonna Wisnieski at jwisnieski@businessolver.com           



Posted: 2010-06-10

Web/Digital Consultant-Lead
Principal Financial Group

 

Alternate titles/key words: digital strategist, usability consultant, user-experience specialist, website consultant,

 

This is not your ordinary, everyday opportunity – it's much more. If you crave daily challenges in a fast paced environment, have experience and enjoy working with a variety of digital mediums, then you should keep reading!

 

This is your chance to make a significant impact. How? By working closely with internal clients and consulting on corporate website standards as well as branding guidelines.  By managing content for the Principal Financial Group websites, including designing layouts and maintaining existing content. By coordinating and facilitating usability testing, which includes developing prototypes and protocols, moderating tests, creating reports and providing recommendations based on test results.

 

If that’s not enough, don’t worry…there is plenty more! You will work on the strategy and goals around the mobile website, e-mail marketing campaigns, and social media.

 

The time is right to create your tomorrow today!

 

Responsibilities:

Responsible for supporting a variety of Principal Financial Group digital mediums.  Responsibilities may include:

·       Content Management (writing, editing and coding content)

·       Usability Testing

·       Website Design

·       E-mail Marketing

·       Social Media Strategies

·       Mobile Website Consulting

·       Multi-Media Integration (videos, presentations, etc.)

·       Site Analytics (tracking and measurement)

·       User Interface Design

·       Information Architecture

 

Qualifications:

·       B.A. in Communications, Marketing Communications, or Journalism

·       4 - 6 years of experience related to responsibilities of the job

·       Excellent planning/organization, problem solving, presentation and analytical skills

·       Ability to effectively work across multiple departments and lines of business

·       Provide prompt, courteous and excellent service

·       Strong decision making skills

·       Ability to maintain confidentiality

·       Strong verbal and written communication skills

·       Excellent time management skills

·       Ability to be accurate and detail oriented

·       Excellent computer skills and coding experience (HTML, XML, JavaScript, Flash, J-query)

·       Usability testing experience a plus

·       Ability to be on-call required

 

At the Principal Financial Group, we offer a competitive total compensation package and a comprehensive benefits package to meet each of your needs. If you are looking for the opportunity to get ahead in your career, apply online at www.principal.com/careers for job #211188 to be considered. AA/EEO