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Social Media Strategist

Principal Financial Group

Job Posting
Oct. 13, 2017

Do you eat, sleep and breathe social media?

Do you like to work on both the creative side of marketing, AND the analytical side? 
Are you a word geek who knows the power of using the right words to deliver our brand story?
As a Social Media Content Strategist for a global FORTUNE® 250 company, you’ll serve as a subject matter expert on social media strategy, implementation and content creation. You’ll offer consultation on social media best practices and apply those practices to successful campaigns that build our brand. 

What you’ll do: 
  • Research, plan, write, edit, curate, publish and promote content on social networking websites, interactive marketing and related media.
  • Write and edit content using our brand voice, whether it’s 140 characters long or several thousand words. 
  • Use creativity and storytelling to bring our brand to life on social networks, integrating with other marketing functions. 
  • Be part of conversations about company content, products and brand to promote and maintain company reputation.
  • Consult with business units on content creation and social media trends.
  • Communicate effectively in written and video format, and with an eye for design.
  • Work with creative agencies and partners, overseeing their work and providing direction.
  • Analyze metrics and tweak creative strategy as needed.
  • Deliver social customer care with empathy, patience, advocacy and conflict resolution.
  • Stay on top of social media trends and best practices, and actively participate on sites on behalf of the company.

What we’re looking for:

  • Bachelor's degree plus 4+ years of related experience required.
  • Must have an understanding of marketing, advertising, digital marketing, communications, public relations and the ability to apply them to social media.
  • Direct experience with managing social media for an organization preferred.
  • Experience with a social media management system (SMMS) preferred. 
  • Advanced proficiency in social channels such as Twitter, Facebook, Instagram, LinkedIn, YouTube and WordPress.
  • Experience managing paid social media campaigns and optimizing based on pre-determined KPIs strongly preferred.
  • Strong writing and editing skills, problem-solving, and attention to detail required.
  • Ability to maintain confidentiality is essential.
  • Must be adaptable, flexible and able to handle changing priorities.
  • May be required to work outside normal business hours in alignment with social media.

Apply online at or contact Jane Keairns, APR, Director of Public Relations at 

Contact Information
Jane M. Keairns