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Digital Marketing Analyst – Iowa Farm Bureau Federation

Iowa Farm Bureau

Job Posting
Jan. 2, 2018

Do you have strong critical-thinking and problem-solving skills, and thrive in a collaborative work environment? Are you a go-getter with high initiative, keen attention to detail, and a positive attitude? Do you have digital marketing experience – successfully managing and optimizing online marketing programs and campaigns? If so, this Digital Marketing Analyst opportunity could be a great fit for you!

Who We Are: At Iowa Farm Bureau Federation (IFBF), we are committed to the people, progress, and pride of Iowa. IFBF is Iowa’s largest farm organization, established in 1918. We remain a statewide, non-profit grassroots farm organization dedicated to our mission of creating a vibrant future for agriculture, farm families, and their communities.  We work for family farmers in areas critical to the success of their farm enterprises, from representing their public policy interests at the local, state, and national levels, to enhancing market opportunities and providing cutting-edge information to enhance their decision making abilities. In addition to working for farmers, we are strengthening rural communities, investing in youth and education, and promoting quality healthcare - serving Iowans in all walks of life.

We’re looking for someone who is excited about learning…about our organization, how we do things, and how our work benefits farmers and all Iowans! The Marketing & Communications Division is responsible for promoting Farm Bureau and agriculture to Farm Bureau members and non-members. Our department accomplishes this through an integrated marketing and branding strategy that includes online platforms (e.g. websites and social media), mass media, tactical public relations activities, the weekly Iowa Farm Bureau Spokesman newspaper, the monthly Family Living newspaper, radio programs, and multimedia and video projects.

What You’ll Do: As our Digital Marketing Analyst, you will be responsible for the day-to-day implementation and execution of sophisticated online marketing programs and campaigns that support IFBF strategies. You will use a data-driven approach to help IFBF online marketing programs and campaigns reach strategic goals, by optimizing for search engines (SEO), user experience, conversions, social media, digital ads, email performance, and more.

What It Takes to Join Our Team:

  • College degree in communications, marketing, public relations or other field related to digital marketing and two-plus years of digital marketing experience, with hands-on experience successfully managing and optimizing online marketing campaigns.
  • Required experience and understanding: SEO (search engine optimization), conversion rate optimization (CRO), user experience optimization, social media (e.g. Facebook, Twitter, Instagram, YouTube, Snapchat, Instagram, LinkedIn), digital ads (e.g. social, search, display), email marketing, web analytics (in general), Google Analytics (certification is a plus), Google Tag Manager, Google Search Console, Google Ads Words (certification is a plus), Facebook Ads Manager, and Microsoft Office programs (especially Excel, Word, and PowerPoint).
  • Experience in and understanding of Sprout Social, Moz Pro, Buzz Sumo, Unbounce, MailChimp and/or other similar tools to support and enhance digital marketing efforts is ideal.
  • Content writing experience and experience helping other content writers with their content, to achieve better SEO and conversions.
  • Strong fundamental internet marketing skills across multiple channels.
  • Ability to collaborate with web developers and designers to achieve successful outcomes is critical.
  • Basic web development skills and knowledge are ideal.
  • Excellent analytical, critical-thinking and problem-solving skills are essential.
  • Excellent written, verbal and presentation skills are essential.
  • An agricultural background and/or understanding of agricultural issues is preferred.
  • General interest in/knowledge of new technology and digital landscape.

 

If you're interested in joining a company that has a long history of stability, one that appreciates its employees, and offers great benefits, we invite you to apply today.  Farm Bureau....where the grass really IS greener!

Click to apply: https://fbfs.csod.com/ats/careersite/jobdetails.aspx?site=3&c=fbfs&id=1117

Contact Information
Molly Davison
molly.davison@fbfs.com