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| Thursday, September 9, 2010 |
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| "Is Your Ad Working?"
Why research is critical to the success of your campaign |
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| Have you ever wondered if your company's or client's ad is likable? Is there a way to measure the effectiveness of an ad before it runs? Join us as Paul Schlueter, Senior Consultant and Mike Irwin, Research Consultant, from Harvest Research Center demonstrate how commercials and print ads are evaluated and measured. Learn about the state-of-the-art Harvest Research Center and how they have helped clients perform the necessary research steps to get the results they are looking for and enhance ROI.
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| Individual Member Categories |
Per Year |
First Year Individual Membership Annual Dues
Initiation fee: $65 Annual dues: $225 Chapter dues: $50 |
$340 |
Individual Membership Annual Dues
(year two and beyond. includes $50 chapter dues) |
$275 |
| Associate Member Categories |
Per Year |
PRSSA graduates
Initiation fee: waived Annual dues: $60 Chapter dues: $50 |
$110 |
Individuals in pursuit of advanced degrees in public relations.
Initiation fee: waived Annual dues: $60 Chapter dues: $50 |
$110 |
Less than one year of paid professional experience.
Initiation fee: waived Annual dues: $115 Chapter dues: $50 |
$165 |
Less than two years paid professional experience.
Initiation fee: waived Annual dues: $155 Chapter dues: $50 |
$205 |
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