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| Tuesday, September 7, 2010 |
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| "Is Your Ad Working?"
Why research is critical to the success of your campaign |
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| Have you ever wondered if your company's or client's ad is likable? Is there a way to measure the effectiveness of an ad before it runs? Join us as Paul Schlueter, Senior Consultant and Mike Irwin, Research Consultant, from Harvest Research Center demonstrate how commercials and print ads are evaluated and measured. Learn about the state-of-the-art Harvest Research Center and how they have helped clients perform the necessary research steps to get the results they are looking for and enhance ROI.
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Directions |
Take our monthly meeting survey and give us your feedback on this month's event.
Click Here. |
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| Driving While Distracted --
Nationwide Provides an 'On Your Side' Solution |
| February 18, 2010 |
| 11:30 a.m. - 1 p.m. |
AllPlay
615 3rd Street
Des Moines, IA |
| Join us as Eric Hardgrove, Director, Communications at Nationwide, discusses the national campaign developed to promote safe driving behaviors. He will share the research Nationwide conducted and how it gained extensive media coverage and changed public opinion.
Listen to the podcast: http://hanser.libsyn.com/index.php?post_id=581680 |
$20.00 Regular Member Ticket
$30.00 Guest Ticket
$10.00 Student Ticket
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