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| Thursday, September 9, 2010 |
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| "Is Your Ad Working?"
Why research is critical to the success of your campaign |
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| Have you ever wondered if your company's or client's ad is likable? Is there a way to measure the effectiveness of an ad before it runs? Join us as Paul Schlueter, Senior Consultant and Mike Irwin, Research Consultant, from Harvest Research Center demonstrate how commercials and print ads are evaluated and measured. Learn about the state-of-the-art Harvest Research Center and how they have helped clients perform the necessary research steps to get the results they are looking for and enhance ROI.
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Directions |
Take our monthly meeting survey and give us your feedback on this month's event.
Click Here. |
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| Taking Flight: The Success of the Iowa Honor Flight program |
| March 25, 2010 |
| 11:30 AM - 1:00 PM |
Sheraton West Des Moines 1800 50th Street West Des Moines, IA |
| Sheraton West Des Moines
1800 50th Street
West Des Moines, IA |
$20.00 Regular Member Ticket $30.00 Guest Ticket $10.00 Student Ticket |
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In August 2009, Hy-Vee sponsored a group of World War II veterans to travel to Washington, D.C., and visit the World War II National Memorial. Originally, Hy-Vee planned to sponsor only one flight of 350 veterans. However because of the success of the first flight, Hy-Vee decided to send another 350 veterans on a second flight last November.
Ruth Comer, assistant vice president of media relations with Hy-Vee, will speak on the very successful Iowa Honor Flight program and the impact it has on Hy-Vee and the community.
Please register online by Friday, March 19. If you have any questions about online registration, please contact the chapter's treasurer-elect Alexson Calahan at 515.453.2117. If you request a vegetarian lunch, please contact Lisa Crandall. |
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