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| Tuesday, September 7, 2010 |
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| "Is Your Ad Working?"
Why research is critical to the success of your campaign |
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| Have you ever wondered if your company's or client's ad is likable? Is there a way to measure the effectiveness of an ad before it runs? Join us as Paul Schlueter, Senior Consultant and Mike Irwin, Research Consultant, from Harvest Research Center demonstrate how commercials and print ads are evaluated and measured. Learn about the state-of-the-art Harvest Research Center and how they have helped clients perform the necessary research steps to get the results they are looking for and enhance ROI.
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Directions |
Take our monthly meeting survey and give us your feedback on this month's event.
Click Here. |
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| Coaching the Company Executive Amidst a 24/7 Media Landscape |
| August 26, 2010 |
| 11:30 AM - 1:00 PM |
Sheraton West Des Moines
1800 50th Street
West Des Moines, IA |
| Eileen Wixted, founding partner of WPNT and a veteran broadcast journalist, will discuss media training in an evolving media landscape. |
$20.00 Regular Member Ticket
$30.00 Guest Ticket
$10.00 Student Ticket
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Coaching the Company Executive Amidst a 24/7 Media Landscape
In 2010, participating in the media process gives you a tremendous opportunity to connect with key stakeholders. The advent of mobile technology and social media has created instant access to breaking news, viral videos and open chat forums. As a result, it is not only important to be aware of the immediacy of news but to recognize that as a leader, you are always “on”.
Coaching and counseling an executive to manage their communication within this 24/7 news environment is inherently risky. The session will discuss strategies and techniques for providing candid, relevant feedback and critique to your executive. If managed well, this process can actually enhance your role in the organization as a trusted advisor.
Eileen Wixted
Eileen is a strategic communications veteran with core competencies in the nuclear and health care industries. As a strategist and communication trainer, she has helped clients navigate brand damaging issues as well as prepared clients to face hostile media and government investigations.
In the nuclear industry, Eileen is well known for helping clients succeed during Federal Emergency Management Agency and Nuclear Regulatory Commission Evaluated Exercises. Eileen works with clients developing a sound drill season strategy for their Emergency Operations Facilities and Joint Information Centers. A key component of Eileen’s nuclear strategy is intensive and multi-tiered crisis communications training programs. Additionally, WPNT works with nuclear clients on several issues including plant scrams, the disposal of spent nuclear fuel, and corrosion. Under Eileen’s direction, WPNT works with two-thirds of all commercially owned and operated nuclear power plants in the United States.
Medical errors, the nursing shortage and health care business practices are major issues facing the health care industry. Eileen works closely with clients developing strategies to manage the myriad of issues that emerge on a weekly basis. Many of our hospital clients utilize Eileen for crisis plan writing and responses. Sometimes, the crisis can have a happy ending as was the case when the McCaughey septuplets were born!
Eileen uses the same business-driven approach while assisting professionals working in manufacturing, finance, education and non-profit organizations. Layoffs, sensitive personnel issues and threats to market share are the types of issues for which Eileen’s clients seek counsel.
Prior to WPNT, Eileen spent more than a decade as a broadcast journalist and is the recipient of an Emmy Award. Eileen is a graduate of Michigan State University with a degree in mass communications. She is a native of Brooklyn, New York.
Please register online by Friday, August 20. If you have any questions about online registration, please contact the chapter's treasurer-elect Alexson Calahan at 515.453.2117. If you request a vegetarian lunch, please contact Dawn Buzynski.
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