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| Friday, September 3, 2010 |
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| "Is Your Ad Working?"
Why research is critical to the success of your campaign |
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| Have you ever wondered if your company's or client's ad is likable? Is there a way to measure the effectiveness of an ad before it runs? Join us as Paul Schlueter, Senior Consultant and Mike Irwin, Research Consultant, from Harvest Research Center demonstrate how commercials and print ads are evaluated and measured. Learn about the state-of-the-art Harvest Research Center and how they have helped clients perform the necessary research steps to get the results they are looking for and enhance ROI.
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Please select an option from among the submenu choices shown above.
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| 2010-02-15: |
Listen to Eric Hardgrove Podcast |
Listen to the podcast of the Feb. 18 meeting preview. Eric Hardgrove gives us a little taste of what he will share with the group about Nationwide's Driving While Distracted Program.
http://hanser.libsyn.com/index.php?post_id=581680 |
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| 2010-01-15: |
Listen to Kevin Smith |
Listen to the podcast preview of the January 21 meeting.
http://hanser.libsyn.com |
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