April 2017 Print

PRSA Luncheon

Make Your Message Stick Using Infographics

Ramp up your communications and engage your constituents with attention-getting graphics. Ninety percent of information transmitted to the brain is visual. It is proven that images enhance your message. In this session, you will learn how creating and incorporating infographics increases your online engagement. Leave with tips on how to easily create infographics to boost to make your messaging stick!

April 20, 2017

11:00 AM - 12:30 PM

Forte Banquet and Conference Center
615 3rd Street
Des Moines, IA, 50311



Chelsea Janke, CEL Marketing PR Design

Chelsea is a master of helping schools and businesses bridge the gap between communications and technology, while ensuring the integrity of their brand and best practices. She has been with CEL Marketing PR Design (Minneapolis, Minn.) for over 10 years and is described as “a valued adviser and advocate.” She is respected within the field for helping companies tell their story and interact with stakeholders, using effective communication tools and technology. As a speaker and trainer, Chelsea is known for practical, hands-on tools and tactics shared with multiple stakeholders and communication professionals.


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APR News

It Takes A Pro.

April is APR month. Are you ready to advance your career by earning your accreditation in public relations?

As a skilled PR professional, you know that your success is dependent on staying relevant, resourceful, and inspired. The Accreditation in Public Relations (APR) sets you apart from your peers and proves that you have the know-how to take your career to its fullest potential. It takes a professional—someone with exceptional experience, broad expertise, and strong dedication and values—to thrive at what you do. The APR credential certifies your drive, professionalism, and principles.

Being an APR confirms experienced PR professionals’ commitment and adherence to industry best practices and ethics, and properly positions you as a leader and mentor in the competitive public relations field. The APR conveys your dedication to learning and self-improvement, and distinguishes you from your peers by demonstrating a cultivated approach to staying abreast of the challenges and solutions in today’s shifting public relations world and your capabilities in a challenging professional assessment process. Preparing for the APR provides you with uniquely comprehensive, relevant, and forward-thinking PR skillsets and personal career insights that ensure the versatility and viability of the next generation of public relations leaders. 

Central Iowa PRSA ranks in the top five percent of all PRSA chapters in our percentage of members who have successfully achieved their APR designation.

Advance your career and join the more than 50 members of the Central Iowa PRSA Chapter who have earned their APR designation.

Contact Jane Keairns, APR at or Patricia Howard,APR at to learn more about the APR program.

For more information on the accreditation program go to For resources about the "It Take A Pro" Campaign, please click here.


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Corporate Sponsorships

Want to Reach Top Iowa Communicators? Sponsor OctoPRfest!

OctoPRfest, an annual daylong professional development conference in Des Moines, is now accepting requests for a limited number of exclusive sponsorships. Don't miss this opportunity to promote your organization to more than 100 communicators. Interested? Contact Amanda Laverman at to learn more.


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We would like to congratulate PRSA Central Iowa chapter member and Public Relations Chair Courtney Shaw, APR, Senior Public Relations Account Manager at Strategic America on being named to the 2017 Des Moines Business Record's Forty Under 40 List!

Read her full profile here.


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Member Profile

Lindsay Moeller is a Public Relations Executive at Two Rivers Marketing and serves as the Professional Development/Social Co-Chair for the PRSA Central Iowa Chapter. On top of this commitment, she also serves at the Blog Co-Chair for the PRSA New Professionals Section, a professional interest section of PRSA for recent graduates to provide resources and resources and networking opportunities to help public relations professionals build critical knowledge, learn new skills and advance their careers. We asked her a couple questions about her position with the New Pros section:

Q: How long have you been a PRSA member?

A: I've been a PRSA member for about 2 years now.

Q: How did you get involved in the New Professionals Section?

A: Since I had less than 5 years of experience in a traditional PR role, I made a selection to indicate interest in the New Professionals section when signing up for the national and local chapters during the registration process. After that, someone reached out to me and asked if I wanted to get more involved, and I said I'd like to. It was that easy!

Q: What is your favorite part about your Executive Committee position, what is it like being on the board?

A: It's nice to be surrounded (in a figurative sense) by other professionals who are motivated to do some good for the organization and profession and are still figuring out how to navigate some early career hurdles. This year is my last of being eligible to be involved in the section, so I'm taking it all in while I still can. There's a lot of energy. It's exciting, because I get the opportunity to talk to people from all over the country in different positions. It's a great networking opportunity.

Q: What is the time commitment like?

A: Some weeks, only a few minutes. Other weeks, it could be a multiple hour commitment.

Q: How can other News Pros in our chapter get involved?

A: It's honestly as easy as sending an email and asking how you can get involved. You can always be a blog contributor, or there are other opportunities that come up all the time.



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PRSA Tactics

PRSA Central Iowa chapter member Jennifer Glover Konfrst, APR, Assistant Professor of Journalism and Mass Communication (Public Relations and Strategic Political Communication) at Drake University was recently featured in the March PRSA Public Relations Tactics with an Op-Ed on media relations.

Pick up your latest edition, or read the full article online here. 

Other PRSA Tactics articles worth reading:

(Note: You will need to Login with your PRSA credentials to read articles)


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Milestone Anniversaries

In each issue of this newsletter, we recognize PRSA Central Iowa Chapter members who are celebrating milestone PRSA anniversaries. Congratulations to the following individuals who will celebrate milestone anniversaries this month:

One Year

  • Emily Claghorn, LS2 Group
  • Michelle Rubin, Principal
  • Katie Stanley, Renewable Energy Group



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The PRSA Central Iowa Job Bank has a list of many current positions available in the Des Moines metro. If your organization is interested in posting a position, rates are $25 for member postings and $50 for non-member postings. Members can also post unlimited jobs for an annual cost of $100. For posting your job or getting Job Bank questions answered, contact Erica Turner

Below are some of the listings on our website:

Marketing & Communications Manager - The Identity Group

Director of Marketing and Audience Development - Greater Des Moines Botanical Garden

Graphic Designer - Hy-Vee

Communications and Development Coordinator - University Museums, Iowa State University

PR Assistant Account Manager/Social Media Specialist - Strategic America


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Upcoming Learning Opportunities

Plan your 2017 career advancement and training with the following professional development opportunities:


On-Demand: Anatomy of a News Release

4/7: The Value of Accreditation: What APR Can Do for You and Your Career

4/12: Top 4 Ways to Communicate Clearly and With Impact

4/13: Demystifying the Measurement Challenge

4/20: Super Fans: How to Attract More Fans to Your Brand

4/27: Think Outside the Pyramid

5/2: Three Tips to Communicating Across Generations in the Workplace

6/8: Public Relations Research: The Bridge to Integrated Marketing Communications

Click here to view the entire library of on-demand webinars.


4/5 - 4/8: APR Boot Camp

4/10 - 4/11: PR Boot Camp

5/2: Public Relations Strategic Planning

You can check out all PRSA professional development opportunities here.


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Meeting Minutes

To access minutes, you must be logged in to the Central Iowa PRSA site. From there, go to the "Member Area" on the right side, then use the left-hand navigation to access "Board Meeting Minutes." Scroll down the page to find the most recent meeting minutes. The website will prompt you to download the minutes.

This is a great way to stay informed of chapter happenings.

View available minutes



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Connect With Us

For timely news and updates all month, connect with us via our social media channels:


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