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| Write Like a Leader
Date: Thursday, May 24
Time: 11:30 a.m. to 1 p.m.
Location: Drake University
Olmstead Center, Rooms 310-313
2507 University Ave.
Des Moines, Iowa
 Have you ever wondered how you can better promote yourself, your clients or others in your organization as leaders and get their names out in the community? If so, here’s your chance to learn how to make the most of prime real estate in The Des Moines Register by writing like a leader and getting yourself or others the recognition they deserve.
So just how do you go about doing this? Simply submit an article to the daily “You should get to know” section, which features profiles of professionals ranging from acupuncturists and professors to zoologists and executives of local companies, letting each explain “why I do what I do” and “my leadership philosophy.”
Because many of us in public relations are often tasked with creating these profiles for clients, senior management, other leaders in our organization, or even for ourselves, this presentation will help you create a profile that stands out as you name particular strengths in jargon-free answers that will engage readers and make you, or the person you are writing about, the leader they seek out the next day.
This luncheon will be lead by Patricia Prijatel, who is the E.T. Meredith Distinguished Professor Emeritus at Drake University, where she was the Director of the School of Journalism and Mass Communications, architect of the magazine journalism program, founder of the E.T. Meredith Center for Magazine Studies, and the first woman to be promoted to full professor in the journalism school. She is the author of Surviving Triple-Negative Breast Cancer, co-author of The Magazine from Cover to Cover, and a magazine publishing and academic consultant. She also blogs about breast cancer at Positives About Negative.
Please register online at prsaciowa.org by Friday, May 18, 2012. After this date, an additional $5 will be charged for registrations. And, any registrations not canceled by this date will be billed. If you have any questions regarding online registration, please contact treasurer-elect Amanda Byers. If you have special dietary needs, please contact Melany Stonewall.
Attention APRs: You can receive 1.0 of Continuing Education Credits (CEUs) for attending monthly meetings. |
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| Best Public Relations Works in Iowa Recognized
The Central Iowa Chapter of the Public Relations Society of America (PRSA) celebrated the best and brightest in their profession Thursday, April 19, at their annual PRIME Awards banquet at the Blank Park Zoo. The chapter also presented student and professional scholarships. The highest honor of the evening, the Best of Show award, was presented to Aviva USA, for their “Aviva Community Shred Day” project. Click here to view the full list of award recipients. |
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| Professionals Receive APR Designation
Five communications professionals from central Iowa have recently earned their Accredition in Public Relations (APR) designation. To receive their APR designation, candidates attended 12 weekly prep courses, participated in group study sessions and successfully passed both an oral review and computer-based examination. All five are active members of the Central Iowa Chapter of PRSA and include:
With these five new APRs, the Central Iowa PRSA chapter now has 57 accredited members, one of the highest of any local PRSA chapter in the nation. View the entire release. |
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| Register Today for the Inaugural PRSA Midwest District Conference and Leadership QuickStart
This year, PRSA Chicago is partnering with the 15 other Midwest District PRSA chapters to offer two days of invaluable, educational sessions on July 19 and 20. The programs feature industry experts from leading brands and organizations across a variety of public relations disciplines, including digital and traditional media, crisis and issues management, consumer packaged goods, B2B, politics and more.
Click here to register!
When: Wednesday, July 18, 2012 – Friday, July 20, 2012
Where: Loyola University, School of Communications, 51 E Pearson, Chicago, Illinois 60611
Fees: $200 conference
**Register by May 31 for a discounted price of $175
About the Conference – According to our recent Midwest regional survey, the leading topics in which today’s PR professionals have the most interest are branding, digital and social media, and crisis management. We are delivering on this need through the first PRSA Midwest Regional Conference by offering a full day and a half of engaging topics that are designed to inspire, challenge and educate.
About the Leadership QuickStart – The QuickStart Conference is Wednesday, July 18, from Noon to 5:15 p.m. This is a new program offered by the PRSA Midwest District to help current and future PRSA leaders navigate the organization and prepare for their leadership role. The half-day QuickStart session is designed to build upon the Leadership Rally, which PRSA National offers for incoming chapter presidents, by providing a hands-on orientation into how to lead a chapter and opportunities to share ideas and network with other incoming leaders from the District’s 15 chapters. Sign up for QuickStart when you register for the conference. A separate registration of $50 is required. |
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| Brian Solis To Speak On The Importance of New Media
Central Iowa PRSA members are invited to join Brian Solis in Des Moines on Wednesday, June 6 from 2 to 5 p.m. at the Science Center of Iowa.
Brian Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. Brian and special guest speakers will discuss issues critical to the future of business, such as surviving “Digital Darwinism,” the rise of the connected consumer, the evolution of social business, disruptive technology and how to compete for the future, the psychology of engagement, and the rise of digital influence. Brian also will participate in a unique, dialogue-style, fireside chat, a format that goes deeper and to a more personal level than the typical keynote.
Register using promotional code PRSADM and registration will be just $50. Click here for further details and registration information. |
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| Central Iowa PRSA Institute
Announcing this year's speaker lineup for PRSA Institute 2012:
David Grossman, ABC, APR, Fellow PRSA
The Grossman Group
Rebecca Harris, Ph. D
General Motors
Shonali Burke, ABC
MSL Group Americas
Eileen Wixted
WIXTED
Keynote address:
Barbara Iverson, president, financial division
Weber Shandwick
Institute will be held Thursday, October 25, 2012, at the Iowa Methodist Medical Center Education & Research Center. We are pleased to announce that Strategic America is this year's presenting sponsor. If you are interesting in sponsorship opportunities, please contact Dawn Buzynski or Jeanine Mixdorf. |
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| Looking for a New Career Opportunity?
Each month, we highlight several communications/marketing job openings that are posted on the Job Bank portion of Central Iowa PRSA Chapter’s website. Here is this month’s featured position:
- Communications Manager – Pioneer
Please visit the PRSA Job Bank for position details and application information.
Members and non-members are encouraged to submit a job posting to our site. |
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| Happy Anniversary!
 In each issue of this newsletter, we recognize Central Iowa PRSA Chapter members who are celebrating milestone PRSA anniversaries that month. A special congratulations goes to the following individuals who will celebrate an anniversary this month:
- Heather Lilienthal, Iowa Farm Bureau Federation – 1 year
- Kara Robinson – 1 year
- Ryan Hanser, Hanser & Associates – 15 years
- Christine C. Jensen, Pioneer Hi-Bred – 20 years
- Jeffrey J. Huggins, Huggins Consulting Group, LLC – 25 years
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