May 2017 Print

3 Takeaways

When it comes to infographics, Chelsea Janke, says to follow some basic rules. She spoke to our chapter last month and provided some excellent takeaways. Here's a small sample of what you missed if you were unable to join us:

1. Keep your infographic clean - Don't clutter it with more words and icons than you need. Allow for white space.

2. Brand your infographic - Follow your style guide. Include your company name and/or logo.

3. Think about what result you want to invoke - What's your main message or purpose? Are you driving readers to a landing page for more information? Start with the end in mind. 


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PRSA Luncheon

Leveraging National Success on a Local Level

On the heels of the Chicago Cubs winning the 2016 World Series, its farm team – the Iowa Cubs – is reveling in the spotlight of its parent organization. Many current Chicago Cubs superstars played in Des Moines and Principal Park on the way to the big leagues. Iowa Cubs manager of media relations Shelby Cravens will share her experiences working with local, regional and national media to respond to editorial opportunities about the triple-A affiliate and its players. Plus, she will share some examples of how the organization keeps its marketing efforts fresh to attract fans to Principal Park.

Please join us for networking at the ballpark (Cub Club) and to hear Shelby’s presentation.

May 17, 2017

11:00 AM - 12:30 PM

Cub Club at Principal Park
1 Line Drive
Des Moines, IA, 50309



Shelby Cravens, Manager of Media Relations, Iowa Cubs


Shelby Cravens is the manager of media relations for the Iowa Cubs. She graduated from the University of Utah in 2015 with a bachelor’s degree in communication and media studies. In 2016, Shelby joined the Iowa Cubs communications front office staff. During college, she built an impressive resume, working with the Pac-12 Networks, Salt Lake Bees (minor league team), Utah Jazz and was even an official statistician for ESPN.



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OctoPRfest News

First OctoPRfest Speaker Revealed, Sponsorship Available

Wondering how you can create smarter digital strategies for your organization -- even on a tight budget? Nick Westergaard, author of Get Scrappy: Smarter Digital Marketing for Businesses Big and Small, will join the OctoPRfest lineup at Mercy Medical Center on Wednesday, October 25, to share tips and provide action steps you can take immediately. Interested in sponsoring Nick's session? Contact Amanda Laverman.


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PR Bingo a Smashing Success

Thank you to everyone who attended PR Bingo and congrats to the winners of the prize packages donated by two of our sponsors, Principal Charity Classic and Blue Ribbon Bacon Festival!



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Benefits of Membership

Value of Your PRSA Membership

Here are some ways to help remind your supervisor/board why your PRSA membership is vital to your ongoing professional development:

  • A Code of Ethics that offers values, principles and practice guidelines that define professionalism and success to increase our reputation and products.

  • Free professional development opportunities and preferred pricing on seminars, webinars, tele-seminars, boot camps and conferences on topics from social media to crisis communications.

  • Numerous leadership opportunities within the local Central Iowa Chapter or in one of the 14 professional interest sections.

  • Emerging trends and industry news with PRSA’s Issues and Trends daily newsfeed, monthly Tactics flagship newspaper and The Strategist quarterly magazine, delivering executive-level insight.

  • Access to a members-only database of case studies, articles and research, including Silver Anvil Award winners and nominees.

  • Brand recognition through various speaking opportunities and awards programs.

PRSA membership is a sound investment for any employer, with membership paying for itself several times over. There is also a group membership option for five or more individuals from the same organization. 

The PRSA community accounts for more than 21,000 public relations and communications professionals across the United States, from recent college graduates to the leaders of the world’s largest multinational firms. Their members represent nearly every practice area, and professional and academic setting within the public relations field, including business and industry counseling firms, independent practitioners, military, government, associations, hospitals, schools, professional services firms and nonprofit organizations.


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News from our PRSSA Chapters

As the academic year comes to a close, we'd like to highlight the accomplishments of our PRSSA chapters. 

Iowa State PRSSA wraps up an award-winning year

The Iowa State PRSSA chapter is wrapping up a banner year. They placed third place in last year's National Organ Donation Awareness Competition (NODAC) while attending PRSSA's 2016 National Conference in Indianapolis. They were able to send four chapter members to this conference thanks to generous support from the Central Iowa chapter to network, learn valuable insight from industry leaders and gain knowledge about the many facets within PR. For the 2017-2018 academic year, their elected executive board has big plans to engage and recruit chapter members, as well as provide valuable learning and networking opportunities to contribute to the development of young public relations professionals.

Drake PRSSA hosted "Become a PRo" annual PR Week 

Drake students, faculty and alumni recently celebrated PR Week by hosting Shelby Cravens, media relations for the Iowa Cubs, a resume and portfolio critique with local professionals, a young professionals panel filled with recent alums, a networking reception at Americana in downtown Des Moines and agency tours of Two Rivers Marketing and Strategic America. Drake PRSSA ended the weeklong celebration by delivering hundreds of diapers to the Young Women's Resource Center, collected in a diaper drive for this year's senior capstone client.

UNI PRSSA travels the U.S. in 2016/2017 

The University of Northern Iowa (UNI) Chapter of PRSSA successfully completed another academic year by partaking in national events, fundraising opportunities, and advancing the profession. In October, seven Chapter members attended the 2016 National PRSSA Conference During the conference, Chapter President, Mallory Feeney, was awarded the 2017 National President’s Citation. The award was presented to PRSSA students who have left a lasting impact on the organization at the Chapter level and national level. In early March, 10 members headed to Chicago for the PRpalooza regional conference hosted by DePaul University. Shortly after the regional conference in Chicago, three executive members attended the 2017 National Assembly in Seattle, Washington. They represented UNI, participated in competitions, and built connections with members around the nation.

In honor of #BestyPlank Day on April 6, the Chapter captured the spirit of female empowerment by volunteering at the House of Hope, a nonprofit organization that provides transitional housing to homeless women. As a whole, the Chapter welcomed 20 dues paying members and saw an increase in interested attendees. 


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Milestone Anniversaries

In each issue of this newsletter, we recognize PRSA Central Iowa Chapter members who are celebrating milestone PRSA anniversaries. Congratulations to the following individuals who will celebrate milestone anniversaries this month:

One Year

  • Morgan Chicchelly, Farm Bureau Financial Services

20 Years

  • Ryan Hanser, Hanser & Associates

25 Years

  • Christine Jensen

30 Years

  • Jeffrey Huggins, Huggins Consulting Group, LLC



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The PRSA Central Iowa Job Bank has a list of many current positions available in the Des Moines metro. If your organization is interested in posting a position, rates are $25 for member postings and $50 for non-member postings. Members can also post unlimited jobs for an annual cost of $100. For posting your job or getting Job Bank questions answered, contact Erica Turner

Below are some of the listings on our website:

Public Relations Manager - Iowa Soybean Association

Senior Strategist, Digital Communications - Drake University

Assistant Director, Digital Content - Drake University

Communications Director - Happy Medium

Director of Marketing and Audience Development - Greater Des Moines Botanical Garden

Graphic Designer - Hy-Vee

Communications and Development Coordinator - University Museums, Iowa State University


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Meeting Minutes

To access minutes, you must be logged in to the Central Iowa PRSA site. From there, go to the "Member Area" on the right side, then use the left-hand navigation to access "Board Meeting Minutes." Scroll down the page to find the most recent meeting minutes. The website will prompt you to download the minutes.

This is a great way to stay informed of chapter happenings.

View available minutes



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Connect With Us

For timely news and updates all month, connect with us via our social media channels:


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