July 2017 (copy) Print

PRSA Luncheon

Navigating Website Accessibility and Compliance

Join us for a breakfast program on Wednesday, July 19 at the Greater Des Moines Botanical Center, DuPont West room. Breakfast will start at 7 a.m. and our program “Navigating Website Accessibility and Compliance” will take place from 7:30-8:30 a.m. Hear from Kevin Vanderkrol and Dale Bentlage, the web gurus at Juicebox Interactive, regarding the law, the specific standards and guidelines you need to follow with your company website, and how to best safeguard your organization in the current environment. Attendees will also gain insight as to what happens when the Office of Civil Rights comes calling – and how to manage the complaint resolution process.

July 19, 2017

7:00 AM - 8:30 AM

Greater Des Moines Botanical Garden
909 Robert D. Ray Drive
Des Moines, IA, 50309



Kevin Vanderkrol

Dale Bentlage



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OctoPRfest News

OctoPRfest To Feature "Run Your Day (So It Doesn't Run You!)"

Want to create more time in your day for strategy or visioning? Join us at OctoPRfest on Wednesday, October 25, where Dr. Christi Hegstad will show us how to utilize proven tools and strategies to craft purposeful and productive days. There are only a few sponsorship opportunities remaining for Iowa's signature strategic communications conference. Contact Kelly Bruhn to discuss sponsorship opportunities.


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PRIME Awards

Call for Entries!

The annual PRIME awards are just around your corner, and now is the time to start preparing your entry! Entries can be submitted for a total of 16 different categories, including internal communications, newsletters, technical writing, and social media. The PRIME Awards are open to any individual or organization that has executed a public relations program in Iowa or has conducted a program in another market but is a member of Central Iowa PRSA. It is also open to those who have completed work for clients based in Iowa.

Entries for Central Iowa PRSA’s Awards of Excellence are also being accepted at this time. This is your opportunity to nominate individuals to be recognized for his or her outstanding contributions to the public relations profession.

All award entry submissions are due on Friday, July 28 at 5 p.m. and can be submitted via Dropbox.

A complete list of entry rules, guidelines and additional information can be found online at

For more information, contact Allison Hay, (515) 643-8954 or email


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APR Prep Course

Fall APR Course Offered

We are considering offering a fall course for members interested in earning their Accreditation in Public Relations. The course will include an overview of the topics covered in the APR Study Guide and will be led by Central Iowa Chapter APRs.

The Accreditation in Public Relations credential certifies your drive, professionalism, and principles, setting you apart from your peers and positioning you as a leader and mentor in the competitive public relations field. Building on the foundation of your educational degree, the APR keeps you current on today’s best practices and applications in the ever-evolving communications world.

Depending on demand and interest, the course will held for 6-8 Saturday mornings during September to October and will have a registration fee of $50.

The Central Iowa PRSA Chapter has more than 50 accredited members and we'd like to add your name to the list!

If you are interested or want to learn more, contact Pat Howard, APR at


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Member Profile

Kevin Waetke, PRSA National Board Member and Central Iowa Chapter Member

This month, Kevin Waetke marks his 25th year as a member of the Central Iowa chapter of PRSA. Waetke has served in a number of chapter leadership roles over the years, from program director to delegate, and most recently concluded several years as Drake University’s PRSSA chapter advisor. This past December, PRSA’s executive committee named Waetke to fill an open position as Midwest regional board representative.

“I enjoyed my time as a delegate and I have always had an interest in serving on a national level,” Kevin said. “When the opportunity arose, I felt the timing was right and I had a good blend of PR and strategic planning experience to contribute.”

Kevin has worked in central Iowa his entire PR career in industries that include financial services, utilities, health care, manufacturing and agriculture. Today, he is vice president of strategic communications at the National Pork Board.

“I approach my board position like I approach my day job - from the perspective of servant leadership,” he said. “I feel that by working for an association, as I do now at the Pork Board, I understand the challenges and opportunities facing our membership.”

The single largest challenge Kevin sees is to be relevant in a constantly changing industry.

“PRSA delivers value to its membership by implementing the new strategic plan and by building programs that meet the needs of all members, from recent college graduates to more seasoned professionals,” he said.

As part of his board duties, Waetke also serves on the PRSA Foundation board and was recently named to the Finance committee.

“My personal goal is to be the best regional rep possible and that starts with being available,” Kevin said. “It also means focusing on the pillars of the strategic plan, which include expanding membership, developing PR professionals and being a thought leader for our industry.”

You can reach Kevin directly at


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Milestone Anniversaries

In each issue of this newsletter, we recognize PRSA Central Iowa Chapter members who are celebrating milestone PRSA anniversaries. Congratulations to the following individuals who will celebrate milestone anniversaries this month:

20+ Years

  • David Remund, Ph.D, APR, Fellow PRSA, Drake University


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Contact Information

Make sure you're keeping your account information up-to-date. Login into your PRSA account to check or update your information.


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The PRSA Central Iowa Job Bank has a list of many current positions available in the Des Moines metro. If your organization is interested in posting a position, rates are $25 for member postings and $50 for non-member postings. Members can also post unlimited jobs for an annual cost of $100. For posting your job or getting Job Bank questions answered, contact Erica Turner

Below are some of the listings on our website:

PR Supervisor - Two Rivers Marketing

Director, Communications - Hy-Vee

Social Media Coordinator - Farm Bureau Financial Services

Social Media Coordinator - Farm Bureau Financial Services

Corporate and Community Relations Specalist - Goodwill of Central Iowa

PR Manager - Two Rivers Marketing

Public Relations Specialist IV - Iowa State University

Senior Strategist, Digital Communications - Drake University 


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Upcoming Learning Opportunities

Plan your 2017 career advancement and training with the following professional development opportunities:


7/13: Three Tips to Communicating Across Generations in the Workplace

7/17: Contagious: How Things Catch On

7/18: Master the Art of the Storyteller

7/25: 5 Ways to Protect and Grow Your PR Budget in a Digital Comms Playground

7/27: Becoming a Truely Trusted Strategic Ethics Advisor: Building credibility, protecting reputations

8/1: The Magic of RPIE (Research, Planning, Implementation & Evaluation)

8/2: Corporate Reputation Buoyed More by CSR Storytelling Over Other Content

8/17: Gain an Edge in Your Job Search: Tips for Understanding Employers and Building Confidence

8/22: Lift Ideas Off the Page

8/23: 5 Surefire Ways to Knock a Media Interview out of the Park

9/13: Write Killer Bites

9/20: 5 Tactical Tips to Unleash Your Brand's Superpower for your Next Campaign

10/12: Think Like a Reporter

10/25: Influencing Your Audience

11/9: NEW! Writing For the Web and Mobile

11/16: How to Ignite (or Reignite) Your Career

12/5: Cut Through the Clutter in PR

Click here to view the entire library of on-demand webinars.


7/20: The Shape of Successful Storytelling

9/14 - 9/15: Secrets of a Media Relations Master

9/21: Turn on Your Idea Machine to Drive PR and Marketing Buzz

10/26: Clarifying the Complex: In Writing

International Conference

10/8 - 10/10: 2017 International Conference

Section Conferences

9/14 - 9/15: Counselors to Higher Education West Coast Forum

10/7: Association and Nonprofit Conference

11/8 - 11/9: Corporate Communications: Strategic Collaboration Conference

You can check out all PRSA professional development opportunities here.

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Meeting Minutes

To access minutes, you must be logged in to the Central Iowa PRSA site. From there, go to the "Member Area" on the right side, then use the left-hand navigation to access "Board Meeting Minutes." Scroll down the page to find the most recent meeting minutes. The website will prompt you to download the minutes.

This is a great way to stay informed of chapter happenings.

View available minutes



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Connect With Us

For timely news and updates all month, connect with us via our social media channels:


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