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| Tuesday, September 7, 2010 |
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Welcome to the 2009/2010 Programming Year
Welcome to another programming year for the Central Iowa PRSA Chapter!
The chapter's leadership team has been very busy this summer planning activities and has many exciting things in the works for the fall and spring. In fact, this year, 25 members have either taken on board responsibilities or are leading committees. Thank you to all of you for your dedication to the chapter!
One of the best ways to get the most out of your PRSA membership is to get involved in a chapter committee, and we have plenty of opportunities this year. Committee members are needed to help with planning our monthly meetings, our annual Institute event, which will be held in October 2010, our chapter's awards evening in the spring, as well as with social and professional development events all throughout the year, just to name a few.
If you are interested in volunteering on a committee, please visit the board of directors tab on our chapter Web site at www.prsaciowa.org and contact a chapter leader. Or, you can always feel free to send me a note or give me a call.
Enjoy the programming year!
Darin Leach, APR
President, Central Iowa PRSA Chapter
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Ethical Social Media: What you Need to Know Before you Write your Next Post
Date: Thursday, September 24
Time: 11:30 a.m. to 1 p.m.
Location: All Play
615 3rd St.
Des Moines, Iowa
Join us as Brett Trout presents on the ethics of social media. Brett is a Des Moines attorney specializing in patent and trademark law. Brett is also an aficionado in the social media realm and is an author of the book Cyber Law – available on Amazon.com. Nearly 40 percent of his business can be attributed to social media. Brett is an avid blogger and has well over 8,000 followers on Twitter. Check out his Web site and Twitter account at www.blawgIT.com and www.twitter.com/bretttrout.
Please register online at www.prsaciowa.org by Thursday, Sept. 17. If you have questions about the online registration process, please contact the chapter's treasurer-elect, Alexson Kane, at 515-453-2000 or akane@strategicamerica.com.
Note: This meeting is being held a week later than regular monthly luncheons in order for members to attend the “GET MOTIVATED” seminar on Thursday, Sept. 17, at Wells Fargo Arena in Des Moines.
Mark Your Calendar for the October Meeting
PRSA members are encouraged to mark your calendar now for the October luncheon, which will take place on Oct. 15, 2009 at All Play from 11:30 a.m. to 1 p.m. Colette Chandler, from The Marketing Insider, will present on the topic of creating authentic green value consumers and businesses. Look for more details about this meeting in the October newsletter. |
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GET MOTIVATED!
The GET MOTIVATED! Seminar is coming to Des Moines on Thursday, Sept. 17 from 8 a.m. to 4:45 p.m. at Wells Fargo Arena. This seminar will feature a variety of motivational speakers, including General Colin Powell, Laura Bush, Dr. Robert Schuller, Terry Bradshaw, Rudy Giuliani and more. Entire offices are invited to attend for only $19 per office. More details about this event can be found at www.getmotivated.com. |
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Thinking About Accreditation?
Earning your Accreditation in Public Relations (APR) is a great way to set yourself apart in a competitive industry. The study course alone will help you translate everything you learned in college to your present career. If you’re interested in the next accreditation preparation course, or just have questions about the process, contact Rob Schweers (515-248-5683/schweersr@wellmark.com) or Brenda Gustafson (515-270-9030/grapevine2007@comcast.net). Make 2010 the year you get your APR! |
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Highlighting Member Accomplishments or Achievements
In an effort to recognize accomplishments of PRSA members, or public relations and marketing awards that have been earned by Central Iowa businesses, this information will be shared in the newsletter on a regular basis. Accomplishments by members can include anything from receiving a promotion, changing jobs, obtaining a degree or designation, as well as announcing weddings, births, etc. To share your accomplishments or company achievements, please send your information to Melany Stonewall.
This month, a special congratulations goes to Alexson Kane, Melany Stonewall and Emily Abbas for earning their Master’s in Communication Leadership degrees from Drake University. Alexson is a Public Relations Assistant Account Manager with Strategic America, Melany was promoted in July to Senior Communications Specialist with GuideOne Insurance, and Emily recently started at Aviva USA as Director of Internal Communications. |
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Mark Aeilts Wins Volunteer Service Award for Meals Project
In February 2009, Mark Aeilts, one of the founders of Meals from the Heartland (MftH), spoke at the PRSA luncheon about how the organization galvanized their grassroots program with volunteer recruitment, promotional efforts and event planning. This last July, Mark, who also is a Wells Fargo employee, was named recipient of the top 2009 Wells Fargo Volunteer Service Award, earning $50,000 for MftH.
In 2008, MftH drew more than 12,000 volunteers who packaged four million meals that were distributed to impoverished citizens of Haiti and other countries in Central America. The project also provided 12,000 pounds of perishable food items to the Central Iowa Food Bank and 12,000 school supplies to students in Iowa communities impacted by flooding and tornadoes.
The 2009 packaging event is scheduled Sept. 3 to 7 in Hy-Vee Hall at the Iowa Events Center. |
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In each issue of this newsletter, we will recognize Central Iowa PRSA Chapter members who are celebrating milestone PRSA anniversaries that month. This month, a special congratulations goes to the following individuals:
- Ann Appleseth, of the Integer Group – 10 years
- Michael Beecher, of Beecher & Wiencek, Inc. – 5 years
- Amy Bentz, of Iowa Heart Center – 5 years
- Mike Klosterman, of Wells Fargo Home Card Services – 20 years
- Emily Oliver, of Iowa Credit Union League – 5 years
- Amanda Paulsen, of ZLRIGNITION – 5 years
- Jeff White, of Two Rivers Marketing Resource Group – 15 years
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A Warm Welcome to PRSA’s Newest Members
In an effort to welcome new members to PRSA, each month, we will highlight individuals who have recently joined the Central Iowa PRSA Chapter. We are pleased to welcome the following individuals to our chapter:
- Angel Albert, Planned Parenthood of Greater Iowa
- David Donnelly
- Jessica Held, Lessing Flynn Advertising
- Meggan Kring, Kum & Go, L.C.
- Emilee Richardson, Iowa Resource for International Service
- Katelyn Schumacher, Planned Parenthood of Greater Iowa
- Katie Smith McIntyre, Hospice of Central Iowa
Current members are encouraged to introduce themselves to these new members at future luncheons or events and make them feel welcome.
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Digital Marketing: The Shift of Advertising and the Creative Renaissance – FREE Webinar
Date: Tuesday, Sept. 29
Time: 3 to 4 p.m. EDT
With increased consumer adoption of digital media and the subsequent decline of traditional media consumption, advertising models are shifting toward marketing and content models. For digital marketers, this change in the communications channel and style of messaging presents new challenges and great opportunities. Find out from Rebecca Lieb the opportunities to embrace and the pitfalls to avoid. Find out where and how you fit in this Brave New Digital World.
You will learn:
- Why the media buy is disappearing.
- How public relations and communications professionals can leverage today's digital trends.
- Why storytelling matters more than ever.
- Tips to help you improve your storytelling style and creative writing on digital channels.
- How to find and identify even more segment groups in your target audiences.
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