September 2017 Print

PRSA Luncheon

Thriving Workforce: What An Organization Really Needs

Is engaging your employees the best way to create sustainable performance? Or should employees be self-motivated? It is proven that thriving employees are more committed to their organization, more satisfied with their job, and more importantly, they provide better performance with less burnout. In this session, an introduction of thriving will be given, and you will leave with a completely new mindset to view employee development and motivation.

September 14, 2017

11:00 AM - 12:30 PM

ISU Research Park
1805 Collaboration Place, Rooms 1200 AB
Ames, IA, 50010



Dr. Wen Chang

Dr. Wen Chang is an assistant professor at Iowa State University. She got her Ph.D. degree at the University of Nevada, Las Vegas majored in hospitality administration. As a human scientist, she examines challenging organizational problems related to employee retention and motivation through a positive organizational behavior perspective. Her research provides valuable implications for managers to create an environment that improves relationships, enhances productivity, reduces turnover and fosters the well-being of talented employees.



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APR Prep Course

Registration Still Open for Fall APR Course

Are you considering advancing your career with accreditation?

Don’t miss out on this course led by central Iowa APRs! The sessions provide great information for those interested in earning their accreditation or those wanting to learn more about the public relations profession.

Starting Sept. 23, participants will meet for six Saturday mornings, 8:00 – 11:30, on the Drake University campus. Topics include history of public relations, communication planning, case studies, reputation management and more. The course fee is $50 and includes a copy of the accreditation manual.

Interested? Register today!

For more information, email Pat Howard


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OctoPRfest News

OctoPRfest Registration Live! 

Don't miss the opportunity learn from national communication experts at OctoPRfest, Iowa's Strategic Communications Conference, on Wednesday, October 25.

Register today for a chance to win Nick Westergaard's book, Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Questions? Contact Kelly Bruhn, APR at (515) 271-2124 or


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Ethics, Strengthening Our Core

Not only our bodies need regular exercise to stay in top shape. Our behavior also needs regular positive reinforcement and training to help us stay on the right track professionally.

September is Ethics Month, and this year’s theme, “Ethics, Strengthening Our Core,” is a great way to think about how we need to take time to exercise our ethical behaviors and stay in training throughout the year to remain ethical professionals throughout our career.

Hopefully ethics are already a part of your daily activities as public relations professionals, but each September we take the opportunity to focus a little more on our ethics training regimen.

This year, there are some great opportunities for you to grow as a professional and strengthen your ethical core. A few of these opportunities are listed below, but make sure you check out for more details about these events and others. Have a great ethical workout this month! 

Webinars (All are included with your PRSA membership)
Available On-Demand
Learn how to become a truly trusted advisor from a leading expert in crisis communications and a veteran political advisor who has served leaders from both political parties. 
Featuring BEPS members:
  • James E. Lukaszewski, ABC, IABC Fellow; APR, Fellow PRSA, BEPS Emeritus
  • Nance Larsen, APR, Fellow PRSA and Chair of BEPS, and Janelle M. Guthrie, APR, Fellow PRSA.
September 14 at 2 p.m. CST(Available On-Demand September 21)
  • Carolyn Mae Kim, Ph.D.
  • Lucinda Austin, Ph.D.
  • Dean E. Mundy, Ph.D.
  • Moderator Denise Bortree, Ph.D., Arthur W. Page Center.
September 19 at 2 p.m. CST (Available On-Demand September 26)
  • James E. Lukaszewski, ABC, IABC Fellow; APR, Fellow PRSA, BEPS Emeritus
  • Nance Larsen, APR, Fellow PRSA, chair, PRSA Board of Ethics and Professional Standards


Twitter Chats
  • Ethics... A 'World' of Difference - September 12 at 7:30 p.m. CST. Ethical behavior is a personal decision, but unethical actions can affect hundreds if not thousands of innocent people.  Join PRSA’s Board of Ethics and Professional Standards on Tuesday, September 12, from 7:30-8:30 p.m. CST as we welcome Anthony Gray, President and CEO of the Institute for Global Ethics to discuss the realities of the effects of unethical thought and action. Use the hashtag #prethics to add your insights and ask your questions while learning how the Institute for Global Ethics works with its clients to provide practical tools to build ethical fitness and cultures of integrity at home, at school, in the workplace, and in society.
  • Truth in Communications - September 25. PRSA/SPJ with Andrew M. Seaman, Lauren Bartlett, SPJ member, and Travis Phelps from WSDOT 


Other Resources
  • PRSay Blog – There will also be ethics month blog posts throughout the month.
  • In addition, new materials for the classroom will be available through the Educators’ Academy


Ethics Sessions at the 2017 International Conference (Boston, MA)
  • Your Society at Work: Board of Ethics & Professional Standards— Sunday, Oct. 8, 11 a.m.-Noon
  • Developing a Personal Crisis Preparedness Plan- Tuesday, Oct. 10, 8-9 a.m.
  • How to Speak Up and Keep Your Job - Tuesday, Oct. 10, 11:30 a.m.-12:30 p.m. This one will be the results of BEPS' study with the PRSA College of Fellows


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PRSA Central Iowa Scholarships

Annually, the PRSA Central Iowa chapter offers three scholarships to help students and professionals in the pursuit of public relations education.

Scholarship applications are being accepted through October 6, 2017. The scholarships will be awarded at the November 2017 PRSA Central Iowa luncheon.

Please submit applications according to directions indicated on the above links. If you have questions, contact Kristin Sunde at 515-450-1734 or


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Member News

Happenings From Our Membership

While on a trip to California this summer Jeff White, APR and his wife Mara stopped by to see long-time Central Iowa PRSA member Ferne Bonomi, APR, Fellow PRSA.  Ferne moved to Vallejo, California, a couple years ago to be closer to family and this year marks her 48th year as a PRSA member. In 2010, Ferne received PRSA’s Patrick Jackson Distinguished Service Award for her significant contributions to advancing PRSA nationally and at the chapter levels, as well as furthering the society by inspiring fellow practitioners professionally and personally. Ferne literally wrote the book on the Accreditation in Public Relations (APR) program through the development of study guides and coaching methods still being used by APR instructors and candidates across the nation.  


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Regional News

#CommCares for Harvey Disaster Relief

In the wake of Hurricane Harvey, the University of Houston is working to raise money for an emergency scholarship fund for students in their Valenti School of Communications. They have about 2,000 majors in the school, and almost all of them work at least part time to support their education. Under normal circumstances, paying tuition and other associated costs can be hard. But for some, Harvey has made it that much harder, as many have lost their homes, cars and possessions. They are hoping this fund can help reduce the need for students to choose between continuing college and acquiring basic necessities. 100 percent of donations will be used for students in need, and it really is needed.

If you feel compelled and are able to donate financially, you can do so through the "Valenti Scholarship Fund" on this page through UH.


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Volunteer Opportunity

Volunteer Opportunity

GiGi's Playhouse Des Moines is seeking an individual with PR/Communications experience to serve on our executive board. Those interested are invited to join us at 6 p.m. On Thursday, September 14th at our Windsor Heights location to learn more about the board position and about our organization.

With over 30 locations across the United States and Mexico and 200 inquiries to start new locations all over the world, GiGi’s Playhouse is the ONLY network of Down Syndrome Achievement Centers. Every day, we provide FREE, life-changing therapeutic, educational and career training programs for 30,000+ individuals of all ages. Programs are always available to participants and families despite their initial skill level or ability to pay. By offering free programs and through our Generation G Campaign for global acceptance, we EMPOWER families by maximizing opportunities for daily achievement and lasting acceptance. To ensure lasting acceptance, we must show the world what individuals with Down syndrome are truly capable of achieving as students, co-workers, volunteers, friends, and valued members of their communities. Our program outcomes help advance this vital social impact goal. 

GiGi's Playhouse Des Moines is a non profit organization that serves over 500 individuals with Down Syndrome and their families in Central Iowa. We are located at 6507 University Avenue in Windsor Heights.

Reach out here with any questions.


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Milestone Anniversaries

In each issue of this newsletter, we recognize PRSA Central Iowa Chapter members who are celebrating milestone PRSA anniversaries. Congratulations to the following individuals who will celebrate milestone anniversaries this month:

One Year

  • Dana Larson, University of Iowa Foundation

Five Years

  • Andrea Hudnut, Veridian Credit Union

  • Stormy Smith, Prinicipal Financial Group


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The PRSA Central Iowa Job Bank has a list of many current positions available in the Des Moines metro. If your organization is interested in posting a position, rates are $25 for member postings and $50 for non-member postings. Members can also post unlimited jobs for an annual cost of $100. For posting your job or getting Job Bank questions answered, contact Erica Turner

Below are some of the listings on our website:

PR Assistant Account Manager/ Digital Content Specalist - Strategic America

Senior Communications Specalist - Federal Home Loan Bank of Des Moines

PR Supervisor - Two Rivers Marketing

Director, Communications - Hy-Vee

Social Media Coordinator - Farm Bureau Financial Services

Social Media Coordinator - Farm Bureau Financial Services

Corporate and Community Relations Specalist - Goodwill of Central Iowa

PR Manager - Two Rivers Marketing


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Contact Information

Make sure you're keeping your account information up-to-date. Login into your PRSA account to check or update your information.


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Upcoming Learning Opportunities

Plan your 2017 career advancement and training with the following professional development opportunities:


9/12: A Time of Change

9/13: Write Killer Bites

9/14: Incorporating Ethics in the Public Relations Classroom

9/19: The Ethical Expectations of Leadership

9/20: 5 Tactical Tips to Unleash Your Brand's Superpower for your Next Campaign

10/12: Think Like a Reporter

10/25: Influencing Your Audience

11/9: NEW! Writing For the Web and Mobile

11/16: How to Ignite (or Reignite) Your Career

12/5: Cut Through the Clutter in PR

Click here to view the entire library of on-demand webinars.


9/12: AMEC Measurement Month - North America 2017

9/14 - 9/15: Secrets of a Media Relations Master

9/21: Turn on Your Idea Machine to Drive PR and Marketing Buzz

11/2: Reputation Champion's Roadmap Development

International Conference

10/8 - 10/10: 2017 International Conference

Section Conferences

9/14 - 9/15: Counselors to Higher Education West Coast Forum

10/7: Association and Nonprofit Conference

10/7: Educators Academy Super Saturday

11/8 - 11/9: Corporate Communications: Strategic Collaboration Conference

You can check out all PRSA professional development opportunities here.

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Meeting Minutes

To access minutes, you must be logged in to the Central Iowa PRSA site. From there, go to the "Member Area" on the right side, then use the left-hand navigation to access "Board Meeting Minutes." Scroll down the page to find the most recent meeting minutes. The website will prompt you to download the minutes.

This is a great way to stay informed of chapter happenings.

View available minutes



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Connect With Us

For timely news and updates all month, connect with us via our social media channels:


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