2017 PRSA Central Iowa PRIME Award Winners
Congratulations to the following 2017 PRIME Award Winners and Excellence Award Winners:
OUTSTANDING IOWA ADVOCATE
OUTSTANDING STUDENT MEMBER
OUTSTANDING NEW MEMBER
OUTSTANDING CHAPTER MEMBER
OUTSTANDING PR PROFESSIONAL
BEST OF SHOW
CRISIS AND ISSUES MANAGEMENT CAMPAIGN
INTEGRATED COMMUNICATION CAMPAIGN
MEDIA RELATIONS PROGRAM
2017 OctoPRfest Recap
Thank you to everyone who attended our 2017 OctoPRfest Conference. We've recapped some takeaways from each presentation below.
Starting off the day, Nick Westergaard of Brand Driven Local talked about how you can do more with less in the session, Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. He discussed how you can create and share content meaningful to your audeince. You can find his book here.
During the session, Managing your Growing Brand, Katy Michael of Comm Oddities, LLC, talked about the importance of a good crisis communications plan, and the steps to take when a crisis or issue arises for your brand, or a brand you represent.
Joe Pulizzi of the Content Marketing Institute hit on some of the top points from his book, Killing Marketing, in his session, Killing Marketing, Turning Your Costs Center into a Profit Center. His takeaway for attendees? Find a content space where you are or could be the leading expert or voice in.
Do you ever feel like there is not enough time in the day? In the session, Run Your Day (So It Doesn't Run You), Dr. Christi Hegstad of MAP Professional Development, LLC gave attendees some tips and tricks on how with proper planning, you can set yourself up for a successful, and productive day.
Closing out the conference, Jennifer Konfrst, APR of Drake University took attendees through a whirlwind crisis simulation that put a real-world spin on how fast a crisis can arise, and the different levels of communications that could be needed depending on the audience you need to reach.
It was a stellar day thanks to the OctoPRfest Planning Committee! Thank you to all that attended.
Our November luncheon will feature short presentations from a variety of 2017 PRIME Award winners, as they share their work, best practices, and tips for implementation.
Join us to learn about some of the best work happening in Iowa and to put their strategies to use in your organization.
11:00 AM - 12:30 PM
PRSA PR and Communications Tour
Register today for the PRSA PR and Communications Tour. Attendees will tour three organizations from 1:30 to 4:30 p.m. on Thursday, Nov. 9. The tour is a great opportunity for students and professionals alike learn more about how PR and communications function within different organizations. We’re excited to announce that this year the Tour will include:
Des Moines Area Religious Council (DMARC) – An interfaith organization committed to meeting basic human needs, DMARC has 13 Food Pantry Network sites and distributes more than 1,000,000 food items to the Des Moines area every year.
- Mercy Medical Center – The longest continually operating hospital in Des Moines, Mercy operates four hospital campuses with a total of 875 beds, along with more than 20 additional facilities.
- Performance Marketing – From branding, media and PR to websites, apps and video, Performance Marketing is a full-service advertising agency. There will be a special guest.
Attendees are responsible for their own transportation. We recommend carpooling to reduce the amount of vehicles that will require a parking space.
Register Now for APR Prep Course
Earning your APR is one thing you can do to advance your public relations career, continue your professional development and join more than 50 other APRs in the state of Iowa. Be part of this group of public relations professionals who have demonstrated a set of knowledge, skills and abilities on a wide range of PR-related topics.
You may have already attended a short course, attended a long course or just indicated your interest. Don't let it stop there; plan now to attend our 5-week prep course. We'll provide an overview of the process, feature practicing PR professionals on a variety of topics and help you prepare for the panel review and accreditation exam.
The course will begin January 20, 8:00 a.m. - noon. Learning sessions will be held in Meredith Hall on the Drake University campus. Parking is free and nearby. We'll start with an information overview and then we'll jump right in on the first lesson. Future topics will include communication models and strategies, PR plans, crisis management, media relations and more!
The fee for the course is $50 and it will be one of the best investments you've made in your career!
Ready to jump in? Great! Register here.
Have questions and want to learn more? Contact Patricia Howard, APR at email@example.com.
2017 PRSA Leadership Assembly Recap
The Public Relations Society of America Leadership Assembly was held on Oct. 7, 2017, in Boston. Teresa Roof attended on behalf of the Central Iowa Chapter and also voted on behalf of Shawne Ungs with her proxy vote. The following is a summary of the Bylaw votes and other highlights from Leadership Assembly:
State of Society Report
During the state of society of report, it was reported more than 400 PRSSA students have been converted to PRSA members. This is the largest conversion to-date and puts the association on track to meet their goal of 600. It was also shared more than 10,000 members are taking part in myPRSA forums. Other highlights from a few of the various committees including:
Thought Leadership: PRSA took a stand on “alternative facts” by issuing a statement. The storm support efforts after Hurricane Harvey is another example.
Professional Development: The reputation management certificate program attracted three times more participants than expected.
Diversity: Eight scholarships were awarded for students to attend National PRSSA Conference.
BEPS Ethics: A chapter toolkit was developed, ethics moments and a PRSSA podwas created.
There is also a leadership academy task force that is developing a program that will be launched in 2018. More to come from PRSA in the coming months.
The Leadership Assembly also received an operational update from CEO Joe Truncale. He provided an update on the PRSA eKG Competitive Index. This index measures satisfaction, importance and competitive position. The code of ethics ranked first in satisfaction, the code of ethics appeared first in importance and the competitive index.
PRSA is also working on a strategic technology plan that overlays the PRSA three-year strategic plan. It is going to require a significant investment for the next 20-30 months. An early example is a speaker database that is tentatively set to launch in first quarter 2018.
National PRSA is continuing to focus on the challenges of membership growth and retention. In addition to membership, they also recognized other challenges such as chapter support, technology, and awards. Members can expect to hear more about these in the coming year.
There are also several things that working well and they will continue to build upon those. This includes section membership and benefits, certificate programs, PRSSA to PRSA conversion, myPRSA community participation, district conferences and group membership.
Please contact Teresa Roof if you have any questions or would like additional information about the bylaw votes or the assembly in general.
PRSA Code of Ethics Statement
PRSA’s Code of Ethics is one of the cornerstones of our organization and is well-respected in the industry. PRSA’s more than 21,000 members have agreed to follow the code which calls for them to conduct themselves professionally, with truth, accuracy, fairness, and responsibility to the public as core principles.
Congratulations to the Drake PRSSA Chapter for being named a 2017 Star Chapter at the 2017 PRSSA National Conference in Boston.
In each issue of this newsletter, we recognize PRSA Central Iowa Chapter members who are celebrating milestone PRSA anniversaries. Congratulations to the following individuals who will celebrate milestone anniversaries this month:
Amy Wiley, SHAZAM
Jennifer McCoy, Meredith Corporation
The PRSA Central Iowa Job Bank has a list of many current positions available in the Des Moines metro. If your organization is interested in posting a position, rates are $25 for member postings and $50 for non-member postings. Members can also post unlimited jobs for an annual cost of $100. For posting your job or getting Job Bank questions answered, contact Erica Turner.
Below are some of the listings on our website:
Media Relations Coordinator - HCI Care Services & Visiting Nurse Services of Iowa
Vice President, Corporate Communications - Central Iowa Power Cooperative
PR Supervisor - Two Rivers Marketing
Social Media Strategist - Principal Financial Group
Senior PR/ Content Strategist - Principal Financial Group
Communications Intern - Landus Cooperative
PR Assistant Account Manager/ Digital Content Specialist - Strategic America
Make sure you're keeping your account information up-to-date. Login into your PRSA account to check or update your information.
Plan your 2017 career advancement and training with the following professional development opportunities:
Case in Point
Click here to view the entire library of on-demand webinars.
3/22/2018 - 3/23/2018: Secrets of a Media Relations Master
4/4/2018 - 4/6/2018: APR Boot Camp
You can check out all PRSA professional development opportunities here.
To access minutes, you must be logged in to the Central Iowa PRSA site. From there, go to the "Member Area" on the right side, then use the left-hand navigation to access "Board Meeting Minutes." Scroll down the page to find the most recent meeting minutes. The website will prompt you to download the minutes.
This is a great way to stay informed of chapter happenings.
For timely news and updates all month, connect with us via our social media channels: