February 2018 Print

Letter from the President

What do you love about your work? Are you taking time to deepen your expertise in your favorite roles? Here are a few resources to help you and your teams learn and grow this month. Read more from our 2018 Chapter President, Dr. Kelly Bruhn, APR here


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Member Profile

Get to know our members!

Alicia Heun is living out her dream--pursuing two of her passions; public relations and agriculture and making a career of it. Read more about how Alicia is living out her dream career here


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PRIME Awards

PRIME winner: Annual Report

Wellmark Blue Cross and Blue Shield won the 2017 PRSA PRIME award for reinventing its annual report. Read more about how Wellmarkability is the company's way to transform the health care system.

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Bookmark This

What do you gain from volunteering in college?

By volunteering, you are not only making a positive impact in your community and the lives of others, you are also improving your skills and resume! So what does volunteer experience look like on your resume? Learn more here



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Upcoming Events

Join us for the first PRSA Central Iowa program of 2018!

By 2019, it is estimated that 80 percent of all Internet traffic will be video. The problem? Most of us don't know how to make quality videos.

In this hands-on workshop, Drake University associate professor Chris Snider will provide tips and tools for making compelling videos using your smartphone. You'll learn about core video techniques as well as apps and hardware to turn your phone into a high-end production machine.

Date: Wednesday, Feb. 21, 2018
Location: Drake University Knapp Center - Shivers Courtside Club
2601 Forest Ave, Des Moines, IA 50311
Time: 11 a.m.—12:30 p.m.


About Chris Snider

Chris Snider is an associate professor in the School of Journalism and Mass Communication at Drake University. He teaches classes in multimedia, social media and web design. Prior to joining Drake, he was a digital editor at The Des Moines Register and editor of Juice Magazine. Read more about Chris on his website.

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Member News

New PRSA podcast

PRSA will launch a new podcast called, "How I Communicated That," on Feb. 15, 2018. This will be available exclusively on the PRSA Member App. Hosted by APPrise Mobile CEO Jeff Corbin, the podcast will introduce listeners to leading industry professionals who are helping communicators not only stay relevant, but also remain a vital component of every company and organization's business success.

The first episode will feature Lisa Ryan, SVP/Managing Editor at Heyman Associates. She and Jeff will discuss the current state of the PR job market, including what recruiters are looking for, where today's opportunities are and the skills most in demand.

You can download the Member APP on the App Store and Google Play.

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National News

Refer a friend, get rewarded!

Here’s how it works:

YOUR REWARD — Receive a $40 Amazon gift card* for each new member who joins PRSA by Dec. 31, 2018 as a result of your referral.

YOUR FRIEND’S REWARD — Those who join using FRIENDS18 will have the $65 initiation fee waived.

HOW TO REFER — Share the benefits of PRSA and encourage your friends/colleagues to join PRSA via the online application. Or, you can customize this email draft that we have started for you.

HOW WE TRACK — If your referral(s) apply for membership, they will need to use the FRIENDS18 promo code and include your name in the “How did you hear about PRSA” section of the membership application. If they join, we will send you an email and you get rewarded.

It’s that easy.

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Upcoming Learning Opportunities

Plan your 2018 career advancement and training with the following professional development opportunities:


2/6: New Rules for Media Pitching in 2018

2/15: Modern Ghostwriting: Helping Senior Leaders Create Authentic Communications

Click here to view the entire library of on-demand webinars.


3/22/2018 - 3/23/2018: Secrets of a Media Relations Master

4/4/2018 - 4/6/2018: APR Boot Camp

Section Conferences

4/11/18 - 4/13/2018: Counselors to Higher Education (CHE) Senior Summit

4/25/18 - 4/27/18: Health Academy Conference

5/6/18 - 5/8/2018: Counselors Academy

5/16/18 - 5/18/18: Employee Communications

6/3/18 - 6/6/2018: Travel & Tourism

6/14/18 - 6/16/18: Public Affairs and Government (PAG)


You can check out all PRSA professional development opportunities here.

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Save The Date

Save the date!

Iowa State University's Greenlee School of Journalism and Communication is hosting its inaugural industry summit, a daylong event designed to address the extraordinary changes occuring in the journalism, advertising and public relations fields. The summit will explore the latest industry trends through an interdiciplinary approach, bringing together industry leaders and practitioners with the latest academic research. Registration will open Nov. 2017. Learn more here

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The PRSA Central Iowa Job Bank has a list of many current positions available in the Des Moines metro. If your organization is interested in posting a position, rates are $25 for member postings and $50 for non-member postings. Members can also post unlimited jobs for an annual cost of $100. For posting your job or getting Job Bank questions answered, contact Erin Campbell

Below are some of the listings on our website:

Digital Marketing Analyst - Iowa Farm Bureau Federation

Assistant Marketing Strategist - Strategic America

2018 Internship, Tournament Administration - Principal Charity Classic

Media Relations Coordinator - HCI Care Services & Visiting Nurse Services of Iowa

Social Media Strategist - Principal Financial Group

Senior PR/ Content Strategist - Principal Financial Group


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Milestone Anniversaries

Milestone Anniversaries

In each issue of this newsletter, we recognize PRSA Central Iowa Chapter members who are celebrating milestone PRSA anniversaries. 

Congratulations to the following individauals who will celebrate milestone anniversaries this month.

Five Years:

  • Keely Dawn Coppess, APR, Two Rivers Marketing
  • Andy Hewitt

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Meeting Minutes

To access minutes, you must be logged in to the PRSA Central Iowa site. From there, go to the "Member Area" on the right side, then use the left-hand navigation to access "Board Meeting Minutes." Scroll down the page to find the most recent meeting minutes. The website will prompt you to download the minutes.

This is a great way to stay informed of Chapter happenings.

View available minutes



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Contact Information

Make sure you're keeping your account information up-to-date. Log into your PRSA account to check or update your information.


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Connect With Us

For timely news and updates all month, connect with us via our social media channels:


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Letter from the President

Let the official countdown to Spring Break begin! Whether you’re headed to the beach or planning a long weekend at home, we’ve selected ten industry books to help you recharge. 

Read more from our 2018 Chapter President, Dr. Kelly Bruhn, APR here. 

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