2020 Central Iowa PRSA PRIME Award Winners

Lights, camera, action!! Congratulations to all our 2020 PRIME Award winners!

Individual Awards of Excellence

  • Outstanding Student Member: Greta Haas, Drake University
  • Public Relations Professional: Kevin Waetke APR, Fellow PRSA, Sammons Financial Group
  • Outstanding New Member: Kelly Visser, Iowa Soybean Association
  • Outstanding Chapter Member: Laura Plumb, Lessing-Flynn
  • Outstanding Iowa Advocate: Joseph Jones, Executive Director for the Harkin Institute for Public Policy and Citizen Engagement


PRIME Awards | Tactics

  • PRIME Award: FreeBird Checking | Bank Iowa
Annual Report
  • PRIME Award: Renewable Energy Group 2019 Environmental, Social and Governance Report | Two Rivers Marketing
  • Award of Merit: Volvo CE Blog: The Scoop | Volvo Construction Equipment
  • PRIME Award: Bankers Trust Education Center | Bankers Trust
Feature Writing
  • PRIME Award: Total Cost of Ownership for Fleet Managers | Two Rivers Marketing
  • Award of Merit: Amerex’s Inside the Diamond | Trilix Marketing
  • PRIME Award: Blue | Wellmark
Media Relations
  • Award of Merit: Concept-X Media Event | Two Rivers Marketing
  • PRIME Award: Iowa Association for Justice Against Medical Malpractice Legislation Campaign | Luneckas Consulting
  • Award of Merit: Renewable Energy Group "Inside the Engine" Video | Two Rivers Marketing
  • PRIME Award (TIE): We Missed You Video | Bank Iowa & What’s In Your Weekend? | Two Rivers Marketing
  • PRIME Award: FCSAmerica Common Ground Newsletter | Meyocks
Public Service Announcement
  • PRIME Award: Tomorrow STEMs From Iowa | Strategic America
Social Media
  • Award of Merit: Be a beacon of hope and equality | Wellmark
  • PRIME Award: Easter Egg Campaign | Bank Iowa
Technical Writing
  • Award of Merit: Maintaining Quality and Sanitation in Snack Food Facilities | Strategic America
  • PRIME Award: Not Your Father's Diesel Engine | Two Rivers Marketing
No entries were received in the following categories: brochure, direct mail and website

PRIME Awards | Campaigns

Community Champion
  • Award of Merit: Helping Hand Initiative | Bank Iowa
  • PRIME Award: Millions of Ways to Help Our Communities | Hy-Vee
Crisis/Issues Management
  • PRIME Award: Seed Coat Color Variation in Soybeans | Corteva Agriscience
  • PRIME Award: Stine Seed Company’s Women in Agriculture Day | Trilix Marketing
Integrated Communications
  • Award of Merit: USL Pro Iowa Launch Campaign | Trilix Marketing
  • PRIME Award: Bank Iowa Purpose, Vision, Values | Bank Iowa
Internal Communications
  • Award of Merit: Bankers Trust COVID-19 Response | Bankers Trust
  • PRIME Award: Purpose, Vision, Values | Bank Iowa
Marketing – Business to Business
  • Award of Merit: Wellmark Blue Cross and Blue Shield Small Group Campaign | ZLR Ignition
  • PRIME Award: Bankers Trust Commercial Mid-Market Integrated Campaign | Banker’s Trust
Marketing – Consumer Products
  • PRIME Award: AgChoice Farm Credit Lead Campaign | Meyocks
Media Relations
  • Award of Merit: Brevant Seeds Brand Launch | Corteva Agri-science
  • PRIME Award: Principal Super Savers | Principal Financial Group
Reputation/Brand Management
  • Award of Merit: Let's Make it Happen | Bank Iowa
  • PRIME Award: Purpose, Vision, Values | Bank Iowa
Student Campaign
  • PRIME Award: Alzheimer's Association of Iowa Advocacy Plan | Drake University SPC Senior Capstone


PRIME Awards | COVID-19 Special Section

This year, a special category was added to highlight the unique and timely work conducted in our community in response to the COVID-19 pandemic.

For COVID-19 communications campaigns
  • Award of Merit: COVID-19 Communications Plan | Des Moines Area Regional Transit Authority
  • PRIME Award: #HelpfulSmileStrong Comprehensive Response to COVID-19 | Hy-Vee
For COVID-19 communications tactics
  • Award of Merit: Johnston Global Business Center COVID-19 E-News | Corteva Agriscience
  • PRIME Award: COVID-19 Communications and Response | Renewable Energy Group


PRIME Awards | Best in Show, Agency/Corporate

  • Purpose, Vision, Values | Bank Iowa