2019 OctoPRfest presented by Hy-Vee

Thursday, October 10, 2019

The Ron Pearson Center, West Des Moines, Iowa

Registration is now open!

Register by September 10, 2019 to take advantage of early bird pricing!

Ticket Registration Early Bird
PRSA Member $155 $135 (must register by 5 p.m. on Sept. 10)
Non-Member $180 $160 (must register by 5 p.m. on Sept. 10)
Student $50  
PRIME Awards and Reception Only - Member $30  
PRIME Awards and Reception Only - Non-Member $40  
PRIME Awards and Reception Only - Student $10  


OctoPRfest Schedule

7:30 – 8 a.m.               Registration and continental breakfast
Sponsored by Corteva Agriscience

8:15 a.m.                     Welcome
                                    PRSA Central Iowa President Teresa Roof, APR

8:30 – 11:30 a.m.        Ann Wylie, keynote speaker
Sponsored by Two Rivers Marketing

Wylie Communications president Ann Wylie runs a training, writing and consulting firm. She works with communicators who want to reach more readers and with organizations that want to get the word out.

Her workshops take her from Hollywood to Helsinki, helping communicators in organizations like Coca-Cola, Toyota and NASA polish their skills and find new inspiration for their work. She helps organizations like FedEx, Sprint and the Mayo Clinic launch or revitalize their communication channels and produce more engaging messages.

Ann serves as PRSA’s “national writing coach.” More than 20,000 communicators around the world subscribe to her e-zine, Wylie’s Writing Tips. Her work has earned more than 60 awards, including two IABC Gold Quills — the Pulitzer Prizes of business communications.

11:30 a.m. – 1 p.m.     Lunch 
                                     Sponsored by Thelen PR

“Communications and Civility in Our Democracy,” a summary of the 2019 Greenlee Summit
Jeff White, APR - Flynn-Wright
Sponsored by Principal 

1 – 1:50 p.m.               Breakout Sessions

Leadership Development
Mike Wagner, White Rabbit
Sponsored by Lessing-Flynn

Mike Wagner is President of White Rabbit, a business consultancy he founded in 2004. He is a skilled communicator, facilitator, and business consultant. Mike serves leadership teams in the creation of competitive advantage and growth strategies. His approach is a unique combination of leadership development and organizational culture, informed by the tools and process of “design thinking”.

Mike has been speaking professionally for over 30 years. He started his career as a Pastor and Church Planter before entering the business world. Mike engages audiences with fresh ideas and tells compelling stories to inspire them to keep creating! Mike’s mission is to release the wisdom and capacity of each organization he serves.

Networking 101
Danny Beyer, Iron Horse Wealth Management, LLC

Danny Beyer is a networking specialist and bow tie aficionado. He helped organize the Des Moines Area LinkedIn Social – an event that connected hundreds of professionals from throughout the Greater Des Moines area to build in person relationships. In 2013 he co-founded the Bow Tie Ball, a charity event centered on bow ties and networking that has raised over $80,000 for Variety, the Children’s Charity. His book, “The Ties that Bind: Networking with Style” was published in 2015.

Danny is a keynote speaker on networking and building relationships. He has been a contributor to the Des Moines Business Record and dsm Magazine. In 2013 he was chosen as the Amy Jennings Young Professional of the Year through the Greater Des Moines Partnership’s Young Professionals Connection and was selected to the Business Record’s Forty Under 40 in 2014.

1:50 – 2 p.m.               Break

2 – 2:50 p.m.              The Hummingbird Project
                                    Whitney Warne, Co-founder of Brand Launch
                                    Sponsored by Drake University SJMC

Whitney Warne is one half of the Brand Launch dynamic duo. In partnership with Emily Steele, these two ladies specialize in building community brands using grassroots marketing techniques and nano-influencers strategies. Brand Launch introduces the #dshummingbird charm to Des Moines in July of 2018. #dsmhummingbirds are a group of vocal community builders who love trying new things and sharing their newfound products and services on social media. Together, Whitney and Emily are at the forefront of unconventional, people focused marketing and they love spreading the world about incorporating authenticity and community into brand building strategies!

3 – 4 p.m.                   PRIME Awards presented by Wellmark Blue Cross & Blue Shield

4 p.m.                        Closing Remarks
                                   Central Iowa PRSA President Teresa Roof, APR

4:15 p.m.                    Reception
                                    Sponsored by Meyocks  

Thank you to our sponsors!

Hy-Vee  |  Wellmark Blue Cross & Blue Shield  |  Christian Printers  |  Strategic America  |  Two Rivers Marketing  |  Lessing-Flynn  |  Drake University School of Journalism and Mass Communication  |  Meyocks  |  Thelen Public Relations  |  Social Media Club of Des Moines

Sponsorship opportunities

Sponsorship details can be found here. 

For questions about OctoPRfest, please contact Ryan Johnson, APR, at ryanj(at)2rm(dot)com.