Free February 25 Webinar for PRSA Members Brings Ethics to Life

By Kathy Krafka Harkema, APR
PRSA Delegate/Ethics

Presidential impeachment hearings and political candidates sprinting across Iowa leading up to our first-in-the-nation caucuses February 3 dominated the news in recent weeks. Whether you’re a political activist, a newcomer, or a person who keeps to herself or himself when it comes to politics, one thing is clear this year—ethics dominate discussion. Ethics are a reflection of the candidates, campaigns and causes from which we have to choose.

Ethics form the foundation of who we are and what we’ve agreed to as public relations professionals. We pledge to uphold our profession’s values through our membership in PRSA. 

Need a refresher? Our PRSA values include respect for the individual, courage, honesty, expertise, independence, loyalty and fairness.

So how can you take an ethical approach in your personal and professional life? PRSA webinars provide an excellent way to pick up new ideas and polish your skills, without breaking the training bank.

On February 25, from 2-3 p.m. Central, take in a PRSA webinar called, “Taking a Stand for Ethics.” During the webinar, you’ll hear from Paula Pedene, APR, an award-winning public relations practitioner and public affairs officer with the Phoenix Veterans Affairs Health Care System. You’ll learn how information disclosed to outside sources helped shine light on unethical behavior taking place within the facility, and what has changed as a result.

Membership has its privileges. PRSA members can register for the webinar free. Nonmembers pay $200. For more information and to register, click here.  

APRs will earn 1.0 maintenance credit, so sign up for the webinar today to work toward your APR recertification and your professional development goals.

Have a scheduling conflict on February 25? No problem. The webinar will be available on demand starting March 3.

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