February Letter from the President

The year is off to a great start. PRSA Central Iowa combined forces with the American Advertising Federation, American Marketing Association, National Agri-Marketing Association and the Social Media Club to host the Metro Marketing Mixer. More than 220 marketing and communications professionals attend this event! I enjoyed networking with other professionals and recruiting new members to our organization. 

Let’s keep this momentum going as we look at the programs for the remainder of the year. Back by popular demand are Friday FYI’s. And you don’t want to miss our first quarterly luncheon on Feb. 14.  Tina Pothoff, Hy-Vee’s vice president of communications, shares her insight into the evolution of communications and how the Retail Ice Age is impacting the way companies promote themselves and cherish their customers. Even if you don’t work in retail, this presentation will offer insight into how to work with your stakeholders.

I believe the greatest benefits to my PRSA membership are these opportunities – networking and professional development. I’d love to hear from you on what you view as benefits from your membership.

I am also often asked, “Why do you love what you do?” Below are a few reasons why I love working in PR:

  1. The opportunities are endless. There are never-ending challenges that need to be solved and new technologies to be leaned to provide the best possible PR council. It also means learning never stops.
  2. No two days are the same. While I have projects that I am working on with a clear deadline, things are constantly changing. It’s the unknown that keeps me on my toes and striving to do the best each day.
  3. Opportunity to interact with people from across the organization. From formulating a media response to crafting a communications plan, I work with experts across my organization. This challenges me to understand different parts of the business and translate those areas into simple messages for the public to understand.
  4. PR isn’t one size-fits-all profession. There are many different types of PR roles. From internal to external communications to writing to research to strategy to crisis communications – you are bound to find a position that plays off of your strengths.
  5. Being part of a team. It’s the feeling you get when you are part of team hitting your goals and achieving your objectives; everyone working together to help the organization succeed.

Why do you like working in PR?  I look forward to hearing from you and I hope to see many of you at our future events.

Teresa Roof, APR, President

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