Letter from the President: Teresa Roof

Goals and the race to the finish line

We're five months into the year. What have you accomplished so far? You may have a couple a big wins under your belt or you may be asking yourself exactly what have I accomplished. Either way, it’s okay! Pull out your goals and take time to reflect. Do you need to reset your expectations?

As professionals, we write goals and objectives every day. But why is it so hard to carry that over in our personal lives? All too often our personal goals lack clarity. Are you setting goals that are unattainable because there’s no finish line; no way of telling whether you completed the goal or not and where you stand at any given point?

For example, I run to relieve stress. But recently, I decided I wanted to get back into running races that have a tie to a charitable organization. I did my research and printed a calendar of upcoming races. And guess what? I’ve only completed one 5K so far this year even though I could have done five. In reflecting, I’ve set a larger goal for myself to achieve a 20 percent increase in miles from last year.

Goal setting is important for Central Iowa PRSA as well. Each year when the board transitions, incoming members set goals. Now that everyone has had time to settle into their new roles, we’ve hosted several successful events and are gearing up for our annual awards and OctoPRfest, we will be providing updates on the progress made on our three-year strategic plan. Be on the lookout for these updates over the next couple of months in our newsletters.

Please reach out to me or any board member with questions. And remember, you can’t do it all at once, so don’t let the big picture overwhelm you!

Submitted by Teresa Roof, APR, President

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