Member Spotlight: Abby Delaney

Contributed by Central Iowa PRSA newsletter chair, Ashley Dalsing. 

Did you know, you don't have to be a seasoned, tenured professional to be a member of PRSA?

If you didn't, take Abby Delaney, marketing content specialist at Bankers Trust for example. She is only five years removed from college and has already made a name for herself within the PR and communications industry within Central Iowa. And, even right out of college, Abby was welcomed in as a board member and has been involved with Central Iowa PRSA ever since. 

So, you don't need to be a seasoned, tenured professional in order to be a member, and get the most out of your experience. Central Iowa PRSA is dedicated to helping individuals grow within their PR and communication professions through a variety of programming, webinars, professional networking, and more. 

This month, learn more about Delaney and how she has leveraged her experience through PRSA to continue to develop and grow as a professional within the PR and communications industry only within five years. She is a prime example for all the recently graduated college students who are sticking around Iowa to continue to pursue their careers within the industry. 

Tell me a little bit about your background...from college to your current role at Bankers Trust. 

I graduated from Drake University with a Bachelor of Arts in public relations with minors in marketing and politics in 2013. I was very involved in PRSSA, serving in a couple roles throughout my time in college, including President my senior year. I was also involved in Bateman (through PRSSA), Drake Tennis Club, and Adams Leadership Academy. 

My first position out of college was as a graduate intern at Strategic America. Soon after, I was hired on as an account coordinator, then became an assistant account manager, leading accounts such as YESS Duck Derby, Iowa Sleep and supporting Des Moines Home and Garden Show, Goodway, Aureon and nearly all content/website writing projects.

In 2016, I joined the Bankers Trust marketing team as a the Marketing Content Specialist. One of my largest projects is managing all of the aspects of the Bankers Trust Education Center, a website entirely dedicated to helping the community better understand finances. I coordinate and write content along with 18 internal experts, and manage the promotions we do for the site, including branch, digital ads, internal and more. 

I also currently serve as the PR Chair for Central Iowa PRSA and on the campaign committee for the United Way's LINC group. 

Wow! For being out of school for five years, you've really made a splash in the industry and have a wide range of knowledge. Have you always known you've wanted to be in the communications and PR industry?

I developed a passion for writing during my senior year of high school and knew I wanted a career where I could write often. PR was the perfefct fit and I loved it from the minute I started classes at Drake. 

Additionally, I love the variety within the industry. Typically when you say "PR," a lot of people think "media relations" but there are so many other facets to this industry, and I've enjoyed learning about and developing my skills in multiple areas. While I developed a love for writing and content strategy, I'm also able to work with social media, media relations, internal communications, measurement and marketing communications. My favorite part of touching all these areas is putting everything together into integrated, cohesive campaigns and watching them work. 

Outside of your profession, what do you enjoy to do in your free time?

I love spending time with my 7-month-old daughter and husband. We are enjoying lots of new activities now as parents! Aside from family, I also enjoy reading, lettering/painting, playing tennis and baking. I'm also an aspiring plant lady, although my indoor plants are thriving much better than anything outside at the moment!

What do you believe the benefit is being a member of the Central Iowa PRSA group?

Being a member of PRSA has been so beneficial to me. I've served on the board since my first year out of college and have had the opportunity to learn more about the PR industry through our regular programming and national webinars, work with other professionals within our region, and grow my skills in areas I don't necessarily touch in my job. 

For a young professional or student, what would be a piece of advice for them as they embark on their journey moving forward?

Never stop learning! If you aren't getting experience in some area of your job, seek opportunities with professional organizations/nonprofits to both develop new skills and give back!

To learn more about Abby Delaney and her accomplishments, visit her LinkedIn page here

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