Letter from the President: Teresa Roof

Shifting from vacation plans to school plans

It’s prime vacation season and summer schedules are in full swing. It’s the perfect time to catch a baseball game, go for a bike ride or find a patio to catch up with friends. And while you are soaking up all the fun in the sun, the start of a new school year can sneak up on you.

In Iowa, we're fortunate to have several great educational opportunities for learners at any stage in their careers. Whether it’s a graduate degree, a certificate program or professional development conferences with top-notch speakers, the opportunities are endless.

  • Graduate Degrees—Drake University, University of Iowa, Iowa State University and University of Northern Iowa offer several master’s degree programs. Programs are offered in-person, online and in a mix of in-person and online. All you need to do is a bit of research to determine which program is best for you.

  • Certificate Programs—PRSA has designed a series of certificate programs: measurement and analytics, content marketing, digital communication, integrated communication, crisis communication, communicating to manage performance, and reputation management. These are on-demand online courses.

  • Professional Development Conferences—PRSA will host the 2019 International Conference Oct. 20-22 in San Diego. The conference will spotlight the intersection of technology and media, and lead the competition by providing unparalleled information, strategies and tools for the new trends impact the industry. If you're looking for something closer to home, PRSA Central Iowa is hosting OctoPRfest, an annual day-long conference for strategic communicators in Iowa and our neighboring states. This year’s conference to be held October 10 at the Ron Pearson Center in West Des Moines, will feature keynote speaker, Ann Wylie who serves as PRSA’s “national writing coach.” Additional speakers will cover topics such as leadership development, networking and how work with influencers.

PRSA Central Iowa is committed to professional development and lifelong learning. You can check out all of our events on our website. And if you have any programming ideas, please contact me. I hope to see you at one of our upcoming events.

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