Are you making personal branding mistakes?

We’ve all heard the saying, “A reputation takes a lifetime to build only seconds to break.”

It could be one post on social media, a fall out with a boss or coworker, or even a personal issue that isn’t maintained properly that can end a career for the long haul.

And, we all know that in today’s digital age, word travels fast.

That’s why, your personal brand and actions speak volumes – they are the most valuable things you have no matter where you are in your professional career.

Courtesy of

  1. You haven’t clarified your purpose. Don’t try to be all things to all people, it doesn’t work. Pick a specific topic matter, an audience and focus on that.
  2. You’re not sharing the right things. Either you’re over promoting, under promoting or straight careless. You don’t have to update your following on every single detail of your day and you shouldn’t go idle on social media for weeks or months! However, the worst thing you can do is not have an online presence – especially in the digital and communication world!
  3. Caught up in the career you have, not the one you want. Always remember to focus on the long-term because your branding efforts should be about where you want to go, not where you are at currently or where you’ve been.
  4. You’re hiding behind a screen. Don’t forget that your branding efforts work more effectively when you are meeting with people in real life. Each face-to-face communication will pack a ‘bigger punch’ for your brand than any social media conversation.

In today’s digital age, within second’s a years’ worth, even a whole lifetime of work can be destroyed. It is so important to know that at any age, you should be taking precautions and making sure your online presence is monitored carefully. Check out these tips to add to your daily routine to ensure you are squeaky clean in the digital world:

  • Google yourself.
  • Monitor your social media accounts, website and/or blog.
  • Check out other social media accounts—is anyone saying anything about you?
  • Verify your followers.
  • Don’t click on suspicious links.


And most importantly over all, make sure to think before you post or do. Because with the way the industry communicates with one another, you may be spending a lifetime rebuilding what you broke down.

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