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Digital Media & Marketing Specialist

McLaughlin Family Companies

Job Posting
Apr. 18, 2019

Digital Media & Marketing Specialist

McLaughlin Family Companies is a diversified family business involved in the manufacture of refuse trucks, veterinarian truck boxes and classic kit cars.  We also operate car dealerships, automotive part stores, and an automotive chemical distribution company.  Learn more about the company and our lines of business at McFamCo.com.

The Digital Media & Marketing Specialist reports to the Director of Sales and Marketing. The position is responsible for designing and implementing the company’s digital media plans and strategies.  Must be able to create consistent and meaningful content on all media platforms across the business divisions. 

Essential Job Functions

  • Shoot, edit, and produce company videos & photos as they relate to marketing, training, and other topics as needed.
  • Direct productions or performances for live action or recorded productions by determining the technical requirements of the project.
  • Contribute to the creative process by brainstorming media ideas and marketing strategies.
  • Keep current on industry standards, technology standards, new techniques, and advancement.
  • Collaborate with others to determine technical details of productions.
  • Create computer-generated graphics or animation for presentation purposes.
  • Ability to create high quality videos, photos, and advertisements that are consistent with the brand.
  • Create uniquely creative productions that are "outside of the box."
  • Produce product demonstration and instructional videos for Company presentations.
  • Create social media content for Facebook, Instagram, Twitter, LinkedIn, and YouTube.
  • Update website and social media metrics.

 

To apply, please visit https://refusetrucks.scrantonmfg.com/careers/digital-media-specialist.asp or email [email protected].