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Public Relations Strategist

Principal Financial Group

Job Posting
Oct. 7, 2019

What you'll do:

As a Public Relations Strategist, you’ll help enhance and protect the Principal global brand reputation through strategic communications, public relations and media relations with a focus on the U.S. market. You will serve the needs of business unit clients by securing positive media coverage surrounding business milestones, product launches, though leadership, industry trends, executive activities and more.

  • Develop and nurture media relationships with a focus on local, regional, trade and national media outlets on behalf of clients. Serve as central source of contact for media inquiries.
  • Develop communications, public relations, and promotion/publicity plans for business unit and corporate clients. Implement plans, which includes both proactive and responsive media contact, resulting in positive media placements for clients.
  • Develop, distribute, and follow up on materials for print and electronic media. Provide direct contact with the media and deliver strategic messages in both written and oral form.
  • Provide professional consultation, recommendations, and training to company clients and spokespeople regarding news media contact.
  • Assist in reviewing and assessing media coverage and trends, recommending strategies or technologies as appropriate.
  • Perform other job-related duties and special projects as required.

This position is also a great way to advance your career. As a growing company with over 14,000 employees around the world, Principal offers a lot of ways for you to learn more, earn more and achieve more.  That’s one reason we were recognized by Forbes as one of America’s Best Employers (May 2018) and ranked number 1 on Forbes list of Best Employers for Women. (July 2018)

What you'll get from us:

  • Competitive pay, benefits, perks and more. We’ll reward you for the skills and experience you have. Find out more.
  • A great place to live, work and play. Greater Des Moines is one of the fastest-growing metro areas in the country. Given its vibrant and welcoming culture, it’s no wonder Des Moines has garnered so much national recognition—including #3 Best Affordable Place to Live (U.S. News & World Report, 2019).
  • Respect for your unique perspective. Diversity, inclusion and empowerment are at the core of our culture.
  • A career, not just a job. Principal is a place where you can learn and innovate. Do important work. Make an impact. And achieve your professional goals.
  • The ability to have a great job and a great life. Sure, work is important. But so is your family. And your friends. And your community. That’s why we provide the flexibility needed to find the right balance between your job and the rest of your life.


We're looking for someone with: 

  • Bachelor's degree or equivalent of 8 years’ experience. Degree in Journalism, Integrated Marketing Communications or Public Relations is helpful.
  • 4+ years’ work experience required.
  • Experience in media relations, corporate public relations or agency experience preferred. Financial industry experience a plus.
  • Consistent track record in obtaining positive media coverage.
  • Strong oral and written skills, interpersonal and human relations skills.
  • Strong writing experience writing for various platforms
  • Ability to take an integrated communications approach to solve complex issues.
  • Ability to analyze and organize information while managing multiple projects
  • Ability to work independently but also team oriented
  • Must have basic PC skills and a dedication to get the job done.
  • Consistently meets deadlines.
  • Some travel required.


How we hire:

Once you apply, your application is hand reviewed by our talent team. Generally within a few weeks, the team makes interview selection decisions and communicates those via email.  If selected, you’ll receive an email from Principal Talent Team to complete a pre-recorded interview on your own time.  Be sure to check your email frequently and follow the steps shared to submit timely.

Learn more about our hiring steps and find answers to frequently asked questions.

Additional Information:

Work Authorization/Sponsorship

At this time, we're not able to consider candidates who would need sponsorship now or in the future or those needing work authorization for this role.  (This includes students on F1-OPT, F1-CPT, J-1, etc.) However, we’d hope you continue to keep us in mind for other potential opportunities in the future. 

Principal is an Affirmative Action and Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to of age, race, color, religion, sex, gender identity, gender expression, pregnancy, national origin, citizenship status, disability, genetic characteristics, sexual orientation, marital status, domestic partner status, military status, protected veteran status, disability status or any other characteristic protected by law.

Investment Code of Ethics

For positions with Principal Global Investors, you will be required to comply with a Code of Ethics which covers a number of obligations related to personal and business conduct as well as personal trading activities for you and members of your household. These same requirements may also apply to other positions across the organization.

Who we are:

We help people build the kinds of lives they dream about—empowered by financial security and stability. We started in 1879 (yes, 1879) as an insurance company. Today, we’re a member of the FORTUNE 500® and a global investment management leader.

So that’s what we do. As far as who we are, well, we believe that how we do things is just as important as what we do.

Doing what’s right has been a part of who we are for more than 140 years. We focus on taking care of not only our employees, customers and advisors, but also the people who live in the communities where we do business.

Learn more about our values in the workplace.