OctoPRfest and PRIME Awards
Wellmark Blue Cross and Blue Shield
Thursday, October 18, 2018

AGENDA

7:30-8:00 am             

Registration and Continental Breakfast

8:10 am                      

Welcome by Central Iowa PRSA President Dr. Kelly Bruhn, APR

8:15-9:30 am 

Resume of the Future: Meeting the demands of an evolving communications landscape
Andy Gerlt, Senior Director of Global Innovation Communications, Visa
Full description.

9:30-9:45 am             

Break

9:45-10:30 am

Even online, it’s all about the headline
Paul Furiga, President & CEO, WordWrite Communications LLC
Full description.

10:30-10:45 am                     

Break

10:45-11:30 am         

Best Practices and Standards in PR and Social Media Measurement
Katie Paine, Founder, KDPaine & Partners Inc., and The Delahaye Group
Full description.

11:30 am – 12:30 pm 

Lunch and networking

12:30 – 1:45 pm         

Exploring the Social Media Editor’s Role in a Newsroom
Panelist include digital editors from TV, Radio and B2B publications.
Full description.

1:45-1:50 pm             

Break

1:50 – 2:35 pm           

Celebrating 100 Years of Trust: A Closer Look at an Award Winning Campaign
Emily Abbas, SVP, Chief Marketing and Communications Officer, Bankers Trust
Full description.

2:35-2:55 pm             

Dessert bar

3:00-4:00 pm             

2018 PRIME Awards ceremony

4:00 pm                      

Closing comments by Central Iowa PRSA President Dr. Kelly Bruhn, APR

4:10 pm                      

Head to Malo to celebrate the PRIME Award winners and network with communications professionals across the state!

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REGISTRATION AND FEES

PRSA Members
$155 full day
($145 if received by Sept. 7)
$30 for PRIME Awards Dessert Bar and Drink Ticket at Malo

 

Non-members
$180 full day
($170 if received by Sept. 7)
$40 for PRIME Awards Dessert Bar and Drink Ticket at Malo

 

Students
$50 full day
$15 PRIME Awards Dessert Bart and Drink Ticket at Malo

 

Click here to register.

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SPONSORSHIP OPPORTUNITIES

Sponsorship details can be found here

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For questions about Institute, please contact Teresa Roof, APR, at rooft(at)wellmark(dot)com.