Meeting/Event Information

Getting to Grips with Social PR

August 16, 2018
11:00 AM - 12:30 PM
 Add to Calendar

Greater Des Moines Botanical Garden
909 Robert D. Ray Drive
Des Moines, IA 50309

"Social media" is no longer something "the kids" do; it's part and parcel of 21st-century communications.

Yet even today, many practitioners don't adequately harness the true power and promise of social technologies for their work, still functioning in somewhat of a silo, instead of as Social PR Superheroes.

On Thursday, August 16, join Shonali Burke, ABC, an award-winning and globally-recognized Social PR strategist, teacher and trainer, to learn:

  • What true "Social PR" is and isn't, as she walks you through her 7C Social PR Framework.
  • How smart measurement - that does not have to break the bank - can help you showcase your work more effectively to clients.
  • The secret sauce to building inspired communities of influence, which are at the core of successful Social PR.


Cost: $30 per member, $40 per guest, $10 per student

The reception with Shonali on Wednesday night has been canceled. 

Wine/beer and appetizers will be provided
Cost: $20 per person or $40 for both reception and luncheon.

Shonali Burke

About Shonali Burke

Shonali Burke, ABC, is an award-winning growth strategist whose unique combination of incisive business acumen, integrated marketing communications expertise and impeccable project management skills helps businesses around the globe bring big ideas to life.

A veteran of large and small PR agencies, Shonali has worked with, among others, the ASPCA, where she spearheaded crisis communications around the 2007 pet food recall and Michael Vick case, Japan’s Iwate Prefecture, Cirque du Soleil, Cision, AcademyHealth, Oxfam America, and USA for UNHCR, for whom she designed and implemented its now-textbook digital "Blue Key" campaign.

Shonali joined The Johns Hopkins University's M.A./Communications program as Adjunct Faculty in 2009, teaching courses on nonprofit communication in the digital age and public relations writing. She also teaches a course on PR measurement for Rutgers University’s PR Certificate program, which she helped develop. She is also the developer of and instructor for Traackr’s acclaimed Academy of Influencer Marketing online training program.

In 2015, Shonali founded The Social PR Virtuoso® , which provides individual and group training and resources in integrated, community-focused and measurable Social PR. An early adopter of social media in the PR space, Shonali founded and still hosts the #measurePR hashtag and Twitter chat.

Shonali's multiple awards and recognitions include being named to PRWeek’s “Top 40 Under 40” list of U.S.-based PR pros; the first Indian woman ever to earn this achievement. In 2015, the Association of Women in Communication named her the recipient of its storied “Matrix Award” for her pioneering contributions and service to the industry. She was named "Instructor of the Year" for the Johns Hopkins M.A./Communication program in 2016.

Shonali is a former IABC/DC Metro chapter president, has served on IABC International’s Accreditation Committee, and was a founding board member of ColorComm and Women in PR USA.

Based in the Washington, D.C., metro area, Shonali is active in her local community. She serves on the Executive Committee for the Montgomery County Executive’s Ball, which benefits Arts and Humanities programs in Montgomery County, Md. She is also a volunteer with Shepherd’s Table through Good Shepherd Episcopal Church, where she serves on the Communications Committee.


$30.00 Member ticket

$40.00 Guest ticket

$10.00 Student Ticket

Future Meetings

PRSA Central Iowa New Member and Prospective Member Networking Event

February 21, 2019
8:00 AM - 9:30 AM

Lessing-Flynn building, suite 340
220 SE 6th Street, Suite 340
Des Moines, IA 50309

Get to know your fellow PRSA members and learn about the benefits of your PRSA membership.

Read More

Register Now

Friday FYI: Push+Record: How Video and PR Add Up

March 08, 2019
8:00 AM - 9:30 AM

615 3rd Street, Ste 300
Des Moines, IA 50309

Join PRSA Central Iowa and Trilix for a discussion on how an effective video strategy can help your PR campaign to cut through the clutter and accomplish your goals.

Read More

Register Now