Meeting/Event Information

Battling the Retail Ice Age

February 14, 2019
11:00 AM - 12:30 PM
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Greater Des Moines Botanical Garden
909 Robert D. Ray Drive
Des Moines, IA 50309
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Join us for our quarterly luncheon.

It’s been said that we are in the Retail Ice Age as more and more brick-and-mortar stores find themselves struggling to retain and attract new customers in today’s digital world. This winter, find out how to engage your audience and warm them up to your brand with interesting PR tactics and strategies that will differentiate you from your biggest competitors. Hear how the evolution of media prompted Iowa’s largest private employer to elevate its communications team to handle some of the most chilling issues in the industry. From TV news reporter to Hy-Vee’s vice president of communications, Tina Potthoff gets real about taking care of customers and promoting everything from cakes to cars.

Wellmark Blue Cross and Blue Shield

Thank you to our quarterly sponsor, Wellmark Blue Cross and Blue Shield, for their contributions to this program. 

This luncheon is included in the 2019 quarterly luncheon pass, which is available for purchase by members anytime before Jan. 31, 2019. Members and non-members may register for this individual event without purchasing the pass here.

This event is free for students. 

Tickets

$20.00 Member

$30.00 Non-member

$0.00 Student

Future Meetings

Quarterly luncheon: How a lottery ticket, a hot dog, great PR and Bigfoot foiled the largest lottery fraud in US history.

May 16, 2019
11:00 AM - 12:30 PM

Greater Des Moines Botanical Garden
909 Robert D. Ray Drive
Des Moines, IA 50309

Terry Rich will discuss an internal vendor fraud case to explore how established checks and balances, and a little luck, helped crack the largest lottery fraud in US history.

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Friday FYI: Messaging Across Borders

July 12, 2019
8:00 AM - 9:30 AM

Iowa Soybean Association, Pioneer Conference Room
1255 SW Prairie Trail Pkwy
Ankeny, IA 50023

Aaron Putze, APR, will provide unique insights into the trade war, what’s at stake for Iowa and public relations communications lessons learned.

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