Meeting/Event Information

Friday FYI: Using Google Analytics to Uncover PR and Marketing Performance, Trends and Insights

September 18, 2020
8:00 AM - 9:00 AM
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Webinar (details to be provided 24 hours before event)


 Directions

Web analytics platforms, like Google Analytics, are a treasure chest of information for marketers and PR professionals. By understanding some simple web analytics principles and techniques, anyone, regardless of experience, can extract valuable data and insights from Google Analytics. During this Friday FYI, Spinutech’s Dustin O’Leary will demonstrate how to navigate Google Analytics to find data and insights that are insightful and useful to marketers and PR professionals.

Speaker Bio
Dustin O'Leary is the Director of Digital Performance at Spinutech, a full-service web design and digital marketing agency with offices in Des Moines, Cedar Falls, and Chicago. Dustin leads Spinutech's data and analytics, conversion rate optimization, and marketing automation teams. Throughout his career, Dustin has found innovative ways to leverage data and technology to drive marketing success for a variety of brands and industries. He believes companies are now receiving too much data so he strives to help clients find effective ways to extract the valuable data and focus on actionable insights that drive the business forward.

This program is sponsored by Wellmark.

Tickets

$0.00 Member Ticket

$0.00 Non-Member Ticket

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