Meeting/Event Information

October 6 Sessions | 2020 Midwest District Conference: OctoPRfest

October 06, 2020
8:00 AM - 11:30 AM
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Virtual Conference


The much anticipated 2020 Midwest District Conference is jam-packed with helpful information for communicators and public relations professionals. Register for the October 6 sessions presented by Hy-Vee. 

Sessions will be recorded and available to attendees after the conference. 

Start day two by networking with other attendees before jumping into storytelling and an impressive show of COVID-19 external communications and key takeaways from internal communications throughout the pandemic. 

Make an Impact with Storytelling

Scott Siepker (Actor, Filmmaker)

Learn how to use storytelling to make an impact from Scott Seipker, co-founder of Iowa Filmmakers. Iowa Filmmakers is responsible for the Iowa Nice series of hit videos that included a two season run on ESPNU's College Football Daily. Though Scott is best known for his work as the Iowa Nice Guy, he is a versatile, veteran actor of stage and screen drama and comedy. 

Internal Communications in the COVID-19 Era

Courtney Greene, Director of Communications for UnityPoint Health
Tina Potthoff, Senior Vice President, Communications for Hy-Vee, Inc.

It’s no secret COVID-19 has drastically changed the workplace in nearly every industry and shown us just how critical internal communications is for employee behavior, trust and engagement. But, what if you’re in an essential industry, like food and healthcare? Tune in to hear from Hy-Vee, one of the Midwest’s largest grocers, and UnityPoint Health, the nation's 13th largest nonprofit health system, as they discuss how their organization’s internal communications pivoted to address the COVID-19 pandemic.

#DSMstrong: How Greater Des Moines Came Together While Staying Apart

Tiffany Tauscheck, CCE, IOM, CDME, Chief Strategy Officer, Greater Des Moines Partnership
Courtney Shaw, APR, Vice President of Communications, Greater Des Moines Partnership

When COVID-19 forced a change in the way organizations could operate, the Greater Des Moines Partnership not only switched to virtual events and programming without missing a beat, but added value beyond what they were providing their audiences before the pandemic. Attendees to this session will learn how to leverage their existing resources to strengthen relationships and garner ideas on how to quickly pivot strategies, messaging and tactics.


Register for the October 6 sessions. If you would prefer to register for the full conference, please click here. The conference is free to students. All facing financial hardship are encouraged to apply for a financial hardship scholarship.

Presenting Sponsor

Sponsored by Hy-Vee, Inc. Hy-Vee is an employee-owned corporation operating more than 275 retail stores across eight Midwestern states with sales of $10 billion annually. The supermarket chain is synonymous with quality, variety, convenience, healthy lifestyles, culinary expertise and superior customer service. Hy-Vee ranks in the Top 10 Most Trusted Brands and has been named one of America’s Top 5 favorite grocery stores. The company’s more than 85,000 employees provide “A Helpful Smile in Every Aisle” to customers every day. For additional information, visit


$25.00 PRSA Member Ticket | October 6

$30.00 Non-member ticket | October 6

$0.00 Student ticket | October 6

Future Meetings

2021 APR Boot Camp Presented by PRSA Iowa APRs

January 30, 2021
8:00 AM - 12:00 PM

Webinar (details to be provided 24 hours before event)

This course, presented by accredited PRSA Iowa members, is intended to guide prospective candidates through the process to becoming Accredited in Public Relations. This six-week, online course filled with prep material presented by PRSA Iowa APRs will be

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