Meeting/Event Information

October 8 Sessions | 2020 Midwest District Conference: OctoPRfest

October 08, 2020
8:00 AM - 11:30 PM
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Virtual Conference


The much anticipated 2020 Midwest District Conference is jam packed with helpful information for communicators and public relations professionals. Register for the October 8 sessions presented by Corteva. 

Sessions will be recorded and available to attendees after the conference. 

Hear from panels of experts on Thursday. Network before joining us for key insights surrounding diversity and inclusion for communicators in 2020. Hear PR best practices straight from Meredith editors. Wrap the conference with an impressive political communications panel that is sure to be both interesting and informative.

Communicators Guide to Improving Diversity, Equity and Inclusion

Veronica Appleton, PhD-abd, Vice President of Diversity, Equity & Inclusion at The Marketing Arm
Courtney Reyes, Executive Director, One Iowa

The panel discussion will focus on identifying shortcomings surrounding diversity, equity and inclusion in communications, action items on how to truly improve in these areas and direction on how to measure for progress.

Tips and Tricks for a Better Pitch

Meredith Editors

Get advice from Meredith editors on how, when and what to pitch for the best results. Walk away with insights and ideas on how to better structure and deliver your next story angle.

Campaigning During a Pandemic – How to Reach Voters (And Customers) in a Virtual Reality

Moderator, Rep. Jennifer Konfrst, APR (Drake University)
Caroline Closson, State Campaigns Team Lead for the Democratic Legislative Campaign Committee (Washington, D.C.)
Madison Holmes, Finance Director, New Jersey Republican State Committee (Trenton, N.J.)

In any other election season, small armies of staff and volunteers would be knocking on doors, meeting in coffee shops, and having living-room meetings with candidates in neighborhoods all across the country. This year, of course, that’s not possible. But reaching voters and engaging them to take action is still Job One for campaigns and candidates. How have campaigns for state and federal office adapted, and what can we learn from their experiences to apply to our own audience engagement work? We’ll be joined by two campaign professionals with Iowa and national experience, and an Iowa state legislator, to discuss what’s working just weeks from Election Day.


Register for the October 8 sessions. If you would prefer to register for the full conference, please click here. The conference is free to students. All facing financial hardship are encouraged to apply for a financial hardship scholarship

Presenting Sponsor

Sponsored by Principal. Principal helps people and companies around the world build, protect and advance their financial well-being through retirement, insurance and asset management solutions that fit their lives. Our employees are passionate about helping clients of all income and portfolio sizes achieve their goals—offering innovative ideas, investment expertise and real-life solutions to make financial progress possible. To find out more, visit us at


$25.00 PRSA Member Ticket | October 8

$30.00 Non-member Ticket | October 8

$0.00 Student Ticket | October 8

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