Meeting/Event Information

Best Practices and Tips to Write Winning Award Entries

April 28, 2021
11:30 AM - 12:30 PM
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Zoom (link sent 24 hours prior to event)


Awards season for communications professionals is just around the corner. Gear up for submitting your best work for PRSA Iowa’s signature PRIME Awards (and other awards programs, too!) with tips from two awards-writing pros.

Kevin Waetke, APR, Fellow PRSA, and Sara Wille will share best practices for drafting your award submissions, highlighting tips for each section of our PRIME Awards entry forms. They’ll also share insights on what they look for and what stands out to them as past judges of PRSA and other communications and marketing-related awards.

Come with your award entry ideas in mind and leave ready to create stronger submissions. You’ll also be the first to get a look at PRSA Iowa’s 2021 Awards program!

Speaker Bios

Kevin Waetke, APR, Fellow PRSA
Associate Vice President, Corporate Marketing - Sammons Financial Group, West Des Moines, Iowa
As associate vice president, corporate marketing, Kevin Waetke leads internal and external communications efforts for Sammons Financial Group. With members of the senior leadership team, he plays a critical role in defining communications strategy, and delivering clear and consistent messages to employees, agents and financial advisors, clients, and other audiences. Prior to joining Sammons Financial Group, he led communications for the National Pork Board and has a decade of experience in the financial services industry, having worked at U.K.-based life insurance and annuity leader Aviva plc, and as communications director for Wells Fargo Home Mortgage. Waetke serves on Drake University’s National Advisory Council to the school of journalism, and recently completed two terms as a national board member of the Public Relations Society of America, serving on the finance committee. He was inducted into the PRSA College of Fellows in 2020.

Sara Wille
Human Resources Director - Federal Home Loan Bank

It’s funny how an aversion to numbers as an elementary kid could create a love for words. But that’s what happened. While her relationship with numbers has improved over the years, it turns out after four decades, words still have her heart.

Sara Wille is a two-time Silver Anvil winner and has been in the industry for more than 25 years – holding several corporate communication roles before starting a communication and management consulting business. Today, Sara is a Human Resources Director at the Federal Home Loan Bank where she leads a rock star team focused on talent, development, and employee communications. She also serves on the Board of the Beacon of Life.

Outside of work, she’s a mom, wife, and a wanna-be golfer.

This program is sponsored by Bankers Trust.

*Please note: meeting details will be sent one day prior to the event.


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