May 2020 Newsletter Print

Letter from the President

Your PRSA Central Iowa board is working hard to find ways to stay in touch. The Chapter is hosting its first virtual Friday FYI on May 15 at 8:00 a.m. We would much rather meet in person; however, this virtual event is the next best thing.

Some of you may be working extra hours and have little time for continuing education. If you find yourself with free time, I encourage you to explore the free webinars available on the PRSA website. Choose from live upcoming webinars or browse the online library of on-demand webinars.

Please don’t hesitate to reach out to me if you have questions about the Chapter, especially programming. Our program chair and chair-elect are doing their best to plan virtual and in-person (hopefully) events. If you have suggestions, email me at [email protected]

I look forward to the day when we can meet again as a Chapter, shake hands and get back to our normal schedules. Until then, please know that I am communicating with PRSA National and your board to keep the Chapter moving forward.

Ryan Johnson, APR

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Upcoming Events

Friday FYI: SEO Tips for PR Professionals

As communicators, we know crafting messages for our organization or clients is incredibly important. With SEO, you can help your content get in front of the right people. While it might seem daunting at first, a few tips from SEO experts can help get you started.

Join PRSA Central Iowa and our panelists to hear how you can incorporate SEO strategies in every piece of content you produce — from press releases to websites. Brady Rebhuhn and Katrina Reger, digital marketing pros from Blue Compass in Des Moines, will walk you through best practices from the comfort of your home.  

Register here.

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APR News

APR Studying Tips

While COVID-19 may have slowed your APR process, we want to share some resources and ideas to help you stay on track. Rest assured, you are not alone in this challenging time.

We want to let you know that PRSA is exploring virtual proctoring efforts with Prometric and should have more announcements to provide in the coming weeks. In the meantime, here are a few simple ways to help you stay on track, no matter where you are in the APR accreditation process:

  • Discuss your timeline. Whether your journey toward earning you APR has already started, or you are thinking about beginning yet this year, send a quick note to one of us to share your thoughts and let us help you brainstorm the best way for you to proceed. 

  • Dedicate unused funds. With cancelled programs and other professional conferences on hold, perhaps consider speaking with your supervisor about whether some of those professional development funds could be redirected to assist you with study materials or exam fees.

  • Move it online. If you are ready to give your panel presentation, but social distancing presents a challenge, we would be happy to consider a ZOOM or WebEx option to ensure you are able to stay on track.  

  • Study online with the APR Online Study Course. If you did not participate in our chapter APR prep course earlier this year, please consider the online study course option. (There is an additional fee for this course.)

We are committed to helping you discover the best path forward to helping you achieve APR. If we can provide you with additional guidance, please let us know how we can assist you!

Christina Gayman, APR Chair
Dr. Kelly Bruhn, APR Chair-Elect

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Ethics Column

When the going gets tough, the pros get going. Ethics Chair Kathy Krafka Harkema, APR, shows us how in her latest ethics update. Find out her tips for communicating, even when you don’t have all the answers yourself.

Find it here.

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Member Updates

Welcome, New Members!

Sara Engelhart, United Way of Central Iowa

Member Anniversaries

Congratulations to all our members celebrating anniversaries this month, especially those celebrating the following milestones!

Ten Years

Tara Deering-Hansen, Iowa Bankers Association

One Year

Rachel Lynch, Stellar Industries, Inc.
Whitney Malin
Alana Marie Schneider, Corteva Agriscience
Ashlee Stoddard, Corteva Agriscience

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University of Northern Iowa

Find out what’s happening with the UNI PRSSA Chapter in their latest newsletter, The Progressor.

Drake University

Students at Drake reported a great year, with increased meeting attendance and events for both members and the university community. Earlier this semester, eight of their members attended a PRSSA District Conference in Chicago. Their trip was made possible in part with funds from PRSA Central Iowa.

Graduating PRSSA Members

Are you a PRSSA member graduating this spring? You can join PRSA Central Iowa for just $60 in dues. You’ll also have the opportunity to get a FREE one-year membership to the PRSA New Professionals Section if you join anytime May through June. Use promo code GRAD2020.

Register here.

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Upcoming FREE Webinars

Upcoming Free Webinars

While we can’t get together in person, you don’t have to give up on professional development altogether. Check out these webinars, FREE for PRSA members.

Selling the Sizzle: How Brands (Including You) Can Become Notable and Quotable
May 12, 2020 | 2-3 p.m.

Learn from Shanita Akintonde, MBA, associate professor at Columbia College, about what it takes to be a brand that people remember—and care about.

Developing Cross-Channel Analytics Frameworks to Measure Digital Corporate Reputation
May 19, 2020 | 2-3 p.m.

Not sure what platforms you should be using to get your message out? What about how to measure across platforms? This webinar can help. Learn more from Lusine Kodagolian, founder of StratInt Research, a measurement and analytics company.

Decoding Gen Z: Actionable Insights For Public Relations and Communication Professionals
May 28, 2020 | 2-3 p.m.

Gen Z is a difficult audience to reach, with a variety of platforms in their wheelhouse and a lack of interest in traditional media. This webinar by Mark Beal from Taylor Communication can show you a path toward connecting.

Communicating During COVID-19: A Webinar Series

Need some guidance for communicating in changing times? PRSA has resources for you. Check out the webinars below, or head to the PRSA website to learn more.

External Communications During COVID-19
Recorded March 25, 2020

Internal Communications During COVID-19
Recorded March 26, 2020

Digital Communications During COVID-19
Recorded March 27, 2020

How to Write During Covid-19
Recorded April 7, 2020

Social Media and Effective Reputation Management in a Time of COVID-19
Recorded April 21, 2020

Managing Communications in a Time of Crisis: Learnings From the Impact of Covid-19
Recorded April 30, 2020

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Connect With Us

Right now, digital platforms are the best place to connect with PRSA Central Iowa and other members. Find us on Facebook and Twitter.

Looking for advice, a sounding board or a professional resource? Join our LinkedIn group. To request membership, log into your LinkedIn account and click on the “Ask to Join” button.

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Membership Information

Get More with PRSA Membership

Not a member? Time to renew your membership? Now is a great time to join PRSA.

Now through the end of July, new and returning members will have their initiation or reinstatement fee waived, when they join National as a Regular member ($260 annual dues) and receive a FREE chapter membership. Save up to $130. Use code CHAPTER2020.

Register here.

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