March 2019 Print

Letter from the President

As Warren Buffett once said, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” Public relations professionals must always be thinking about every possible outcome to a situation. The last thing you want is a crisis on your hands. 

Read more from Teresa Roof's March Letter from the President on the importance of having a crisis management plan in place. 

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Programming Updates

Friday FYI: Push+Record: How video and PR add up

March 08, 2019
8:00 AM - 9:30 AM

615 3rd Street, Ste 300
Des Moines, IA 50309

Join PRSA Central Iowa and Trilix for a discussion on how an effective video strategy can help your PR campaign to cut through the clutter and accomplish your goals.

Register now! 

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Save the Date

OctoPRfest 2019 is set for October 10

Save the date for OctoPRfest, Iowa’s Strategic Communications Conference on Thursday, October 10, 2019! The event will take place in West Des Moines at The Ron Pearson Center at the Hy-Vee corporate office.

Keynote speaker Ann Wylie will share her writing tips for enhanced communication with key audiences. Ann is an award-winning writing trainer. She’s dynamic and passionate about writing. Ann regularly works with public relations and communication professionals to help them effectively reach more readers and boost readability.

The Chapter will once again recognize excellence in campaigns and tactics in the annual PRIME awards. Additional information regarding the award categories, the timeline for submission and the cost will be available on the PRSA Central Iowa website as soon as details are finalized.

If you have any questions or would like to be a sponsor for OctoPRfest, please contact Ryan Johnson, APR at [email protected]  

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Benefits of Membership

Invitation to Participate in Public Relations Research

Dean Kruckeberg, APR, Fellow PRSA, of UNC Charlotte, is conducting a study that will examine public relations practitioners' perceptions of how well their professional education has prepared them for their careers in public relations. The survey asks you to rate and provide recommendations. It should take no more than 15 minutes to complete, and you may back out at any point.

If you wish to participate, please follow this link
If you have any questions or concerns, please contact Dr. Kruckeberg at [email protected].

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Member Profile

Jessica Rolwes and her husband decided to relocate to Dubuque in 2011 where she now currently serves as a marketing manager for Platinum Supplemental insurance.

Read the full six questions with Jessica in the March 'Member Profile' story.

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Sponsor Spotlight

Wellmark Blue Cross and Blue Shield has been an excellent partner and first quarter sponsor for PRSA Central Iowa chapter. Yet their contributions to the public relations industry extend far beyond professional sponsorship – Wellmark was a 2018 PRIME Award winner for their MATCH Grant Social Campaign, showcasing their PR talents and expertise.

Read how Wellmark's public relations and social media team leveraged a strategic plan to make an impact on local Iowa and South Dakota communities. 

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Ethics Column

In today’s 24/7 news cycle, the news is always on. And so are you as a PR professional. Whether it’s being prepared to comment on the impact to your business from a power outage, a weather-related emergency or a man-made disaster, crisis communications situations abound.

That’s why it’s important to think about and prepare for crisis communications needs in advance.

Read more about real examples to include within your crisis communication messaging in the March ethics column written by PRSA Central Iowa Delegate and Ethics chair, Kathy Krafka-Harkema, APR.

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Member Promotion

Several membership promotions are happening throughout the month of March. Whether you’re considering becoming a member, know someone who is interested in becoming a member or are a former member who is looking for a deal to join again, we have an opportunity for you! Check out the membership promotion madness PRSA has lined up for March! And don’t forget to join PRSA Central Iowa Chapter!

Read more about how you can make March an extraordinary membership month! 

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Throughout the year, we experience the ebbs and flows of the business — sometimes are busier than others, but it’s always great to have extra help on hand.

Cue hiring an intern.

Not only is it great to take some of the tactical, day-to-day tasks off your hand, you’re helping an eager and motivated student who is looking to gain experience and mentorship in the industry. It’s truly a win-win situation.

Get the scoop on the five tips you need to hire your next intern.

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National News

Soft skills for your success in 2019: The not-so-distant future.

The January issue of Strategies & Tactics focuses on PR essentials for the new year, but I can’t help but jump ahead to the not-so-distant future, when the co-worker helping you develop a communications campaign might be a robot. Or when, with the press of a button, software on your computing device will write a news release using artificial intelligence that derives information from its analyses of company messages, news trends, sales data and social media sentiments.

Check out these six tips for developing your soft skills by reading the full article from PRSA.

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Member Updates

One Year
  • Karen Chrystal, DuPont Pioneer
  • Emily Claghorn, Kemin Industries
  • Laurie Evans, Dow DuPont
  • Shari Saunders-Behnke, Strategic America
  • Sarah Welch, United Way of Central Iowa
Fifteen Years
  • Ann Marie Myers
  • Teresa Marie Roof, APR, Wellmark Blue Cross and Blue Shield
Twenty Years
  • Annette M. Hacker, MPA
  • Kelli Lovick Harms, APR, Winnebago

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Update Contact Information

Have you taken a new job or moved?

Don't miss out on communications from PRSA Central Iowa Chapter. We use email to communicate with our members and want to be sure you are receiving our newsletter and meeting notices.

If you take a new job and change your email address or move to a new location, be sure to update your contact information with PRSA at the national level. Our national organization maintains the official membership list. Any changes made at the national level are automatically sent to our chapter and contact information at the chapter level is updated. Any information updated at the chapter level is overwritten when the national information is imported.

To confirm your contact information, go to and select MyPRSA. Log in with your member number and password.

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Job Bank

PRSA Central Iowa Job Bank Update

If you're looking to post an internship position, make sure to utilize the PRSA Central Iowa Job Bank. All internship postings are free; simply email the details to our chapter job bank coordinator, and we'll post on your behalf.  

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Contact Information

Have you met our 2019 Board of Directors? Click here to meet them!

Looking for information about your membership or PRSA programming? Contact a board member for assistance.

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