Newsletter

July 2020 Print

Sponsor Spotlight

This issue of our newsletter is generously sponsored by Wellmark Blue Cross and Blue Shield.

For more than 80 years, Wellmark Blue Cross and Blue Shield has proudly served millions of families and businesses across Iowa. As the state’s leading health insurer, Wellmark is committed to supporting the communities where members and employees live, work and play through innovative programs and partnerships that encourage healthy lifestyles. Working collaboratively and inclusively with Iowans to make health care better, Wellmark envisions a future in which every generation enjoys improved quality of life.

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APR News

Alternate panel presentation, testing options for APR candidates now available

There are now two ways to take the Examination for Accredited in Public Relations (EAPR). Candidates have the option to take the EAPR either in a Prometric Testing Center or remotely through Prometric’s ProProctor application. For a remote proctored exam, candidates must supply the computer with a camera, microphone and an internet connection and be able to install a lightweight app prior to the test event. For information about both options, see www.prometric.com/pruab

If you are a candidate that needs to give your Panel Presentation, the Central Iowa chapter can now administer virtual panel presentations using Zoom, WebEx, GoToMeeting or another virtual platform. Please contact Christina Gayman ([email protected]) to arrange details if you are ready to proceed, or have any questions about these new options.

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Ethics Column

As public relations professionals, it is part of our professional duty to build trust, respect and credibility for ourselves and the organizations we represent. Kathy Krafka Harkema, PRSA Central Iowa ethics chair, offers advice on how communications professionals can achieve a higher level of trust by upholding professional ethics.

Find it here.

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Member Profile

As we continue to deal with COVID-19 and its impact on our personal and professional lives, PRSA reached out to communications professionals in a variety of industries to hear about their experiences. This month, we’re featuring Jordan Powers, Director of Marketing and Public Relations at the Des Moines Art Center.

Find out more here.

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Awards Update

You and your team do amazing work, so why not show it off?

Entry submission for the 2020 PRIME Awards is now underway! Public relations and communications professionals can choose to enter projects that fall into either the “campaign” or “tactics” categories. To view the full list of award category options, click here

NEW this year, we’ve added a special category to showcase the innovative and timely work that had been executed in light of COVID-19.

Nominations are also being accepted for the annual Individual Awards of Excellence, which recognize individuals who have made outstanding contributions to the profession. Categories include:

  • Outstanding Chapter Member
  • Outstanding New Member
  • Outstanding Public Relations Professional
  • Outstanding Iowa Advocate
  • Outstanding Student Member

The early deadline for award entries is Friday, July 24, 2020, with a final deadline of 6 p.m. on Friday, July 31, 2020. Please note there will be no extended submissions for deadlines. Additional details, including the entry fee and entry forms can be found here

Award winners will be recognized this fall. 

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Member Updates

Welcome to our newest member!

Emily Kathleen Steinmetz, Two Rivers Marketing

Member Anniversaries

Congratulations to all our members celebrating anniversaries this month, especially those celebrating the following milestones!

Fifteen Years

Adam Matthew Lackey, Two Rivers Marketing

One Year

Alison Ashby, Plaid Swan Inc.
Ellen Marie Converse, Greater Des Moines Habitat for Humanity ReStore
Meghan Kearney, Bank Iowa
Natalie Liedman, PolicyWorks Iowa
Grace Marie McNamara, Iowa Association of Realtors

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Upcoming FREE Webinars

While we can’t get together in person, you don’t have to give up on professional development altogether. Check out these webinars, FREE for PRSA members.

PR Disrupted: 5 Ways AI and AR Are Reshaping PR
July 16, 2020, 2 p.m.

New technology can have a big impact on how communications professionals do their jobs. This webinar will cover a variety of aspects related to augmented reality and artificial intelligence.

Power in the Palm of Your Hand: Creating Pro Videos With Your Smartphone
July 23, 2020, 2 p.m.

Video is an essential part of a solid communications strategy, but not every marketing budget can handle producing high-production videos. This webinar will teach you how to shoot high-quality videos for your brand with just your smartphone.

Building an Online Community for Your Brand
July 28, 2020, 2 p.m.

The internet offers incredible opportunities to connect with your audiences and build brand loyalty. This webinar will help you figure out how to build a space and share it with the people most interested in your brand.

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Connect With Us

Right now, digital platforms are the best place to connect with PRSA Central Iowa and other members. Find us on Facebook and Twitter.

Looking for advice, a sounding board or a professional resource? Join our LinkedIn group. To request membership, log into your LinkedIn account and click on the “Ask to Join” button.

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Membership Information

Not a member? Time to renew your membership? Now is a great time to join PRSA.

Now through August 5, new and returning members will have their initiation or reinstatement fee waived, when they join National as a Regular member ($260 annual dues) and receive a FREE chapter membership. Save up to $100. Use code CHAPTER2020.

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