Cooler temperatures indicate autumn is around the corner. This fall, we have the special opportunity to host the annual PRSA Midwest District Conference—OctoPRfest 2020—October 5-8. The 2020 conference program looks different from past years. It is spread out across four mornings. Please consider registering for the entire program. If you cannot make it all four days, you can register for individual days. Click here for more information and to register online.
Did you know September is PRSA Ethics Month? We all agree ethics is something we strive for each day. Consider brushing up on the PRSA Code of Ethics. Additionally, PRSA has special ethics programming and resources on its website. Learn what’s available this month, then share the information with your colleagues to enhance our profession.
PRSA Central Iowa offers continuing education scholarships, as well as an undergraduate scholarship worth $1,500. Please consider applying for these scholarships. Encourage a PRSSA student at an affiliated chapter to apply for the Ferne Bonomi and Dr. Henry Milam undergraduate scholarship.
Ryan R. Johnson, APR
Friday FYI: Using Google Analytics to Uncover PR and Marketing Performance, Trends and Insights
Analytics are essential for tracking the success of your communications initiatives. But how much do you know about setting up and tracking analytics that help you understand your work? Our next Friday FYI can help.
Mark your calendars for September 18, 2020. Dustin O’Leary from Spinutech will present on the basics of Google Analytics that can help you find valuable insights in your data. This event is free.
Registration is Open!
Registration is now open for OctoPRfest, the 2020 Midwest District Conference hosted by PRSA Central Iowa! This four-day, virtual program will cover a range of topics for communicators—from digital measurement to crisis response in a pandemic.
Registration is only $69 for members and $79 for non-members. Day passes are available for $25 for members, $30 for non-members. And students can attend the conference at no cost.
We know this year has brought many unexpected changes. If you are experiencing financial hardship, there are scholarships available. We encourage anyone who needs help to apply.
We look forward to learning from the experts with all of you at OctoPRfest this year! Find out more and register on our website.
Thank You, Sponsors!
OctoPRfest wouldn’t be possible without our generous sponsors. Thank you to Drake University, Hy-Vee, Corteva and Principal for their support.
PRSA Financial Hardship Plan Available
Did you know that PRSA offers a financial hardship plan for members who are unemployed or temporarily disabled? Times are tough, and we at PRSA Central Iowa understand that many of our members may be dealing with the loss of employment or other hardships during this unprecedented time. If you are unsure if you will be able to renew your membership this year, we encourage you to look into this program.
According to PRSA, the plan is available to anyone who has been a member of PRSA for three or more years, is unemployed and is currently up for renewal of his/her membership. The hardship dues rate for National members is $130, compared to the full dues rate of $260—a $130 discount.
Scholarship Deadline Oct. 1
Central Iowa PRSA is excited to accept applications for our annual scholarship program. Members may apply for a $500 professional development scholarship commonly used for conference registration, webinars, Accreditation in Public Relations prep and other development opportunities. Members may also apply for a $500 scholarship to support their pursuit of an advanced degree.
And we have a fantastic opportunity for students! Undergraduate PRSSA members may apply for the Ferne Bonomi and Dr. Henry Milam $1,500 scholarship.
All applications are due October 1, 2020, and winners will be notified by November 2020. Questions? Contact Teresa Roof at [email protected].
Welcome, New Members
Jamie Lamb, Strategic America
Courtney O’Connell, Strategic America
Rachel Pitchford, Iowa Hearing
Congratulations to all our members celebrating anniversaries this month, especially those celebrating the following milestones!
Valyn Bodensteiner, Iowa State University
Mandy McWherter, Catch Des Moines
Joanna M. Schroeder, APR, Iowa State University
There are great public relations jobs available right now. See the opportunities from our job board below.
Strategic Communications Director - Animal Health, Two Rivers Marketing
Senior Public Affairs Specialist, Des Moines Area Regional Transit Authority (DART)
Director, Strategic Communications, Strategic America
Looking for advice, a sounding board or a professional resource? Join our LinkedIn group. To request membership, log into your LinkedIn account and click on the “Ask to Join” button.
Your professional development is more important than ever. Central Iowa PRSA has the resources you need—and now is a great time to join.
When you join National as a Regular member ($260 annual dues), new and returning members receive a triple bonus. Get a free one-year Chapter membership, a free one-year Section membership, and a free initiation fee or free reinstatement fee.
You could save up to $165. Use promo code TRIPLEPLAY20. Refer to http://www.prsa.org/joinus/howtojoin for details.