March 2021 Newsletter Print

Sponsor Spotlight

This issue of our newsletter is generously sponsored by Two Rivers Marketing.

As one of the nation’s leading integrated, business-to-business agencies, Two Rivers Marketing believes that the connection between brand relevance and sales revenue in B2B marketing is the 2 — a real relationship between a brand and its customers. Our more than 140 associates are fiercely proud to help our best-in-class, globally known clients in the construction, industrial manufacturing, energy, transportation, finance, and agriculture industries own the 2.

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Letter from the President

For me, the year seems to be cruising along.

I’ve found more pep in my step as the days warm. I hope that, like me, you’re coming out of the winter fog and into this season of new growth with more motivation and dedication. If you’re not there yet, maintain the faith that you will be, because it might not be the weather, but something will get you there.

We have a great program Friday to continue your professional growth, Better Together: How PR & DEI Converge to Strengthen Brand and Culture, sponsored by Two Rivers Marketing. I hope you’ll join us for the discussion.

It's National Ethics Awareness Month. Kathy Krafka-Harkema reminds us the PRSA Code of Ethics calls for us to protect and advance the free flow of accurate and truthful information, to aid in decision making. It also calls for us to be honest and accurate in all communications and to act promptly to correct erroneous communications for which we are responsible. 

Lastly, it is also National Women’s History Month. According to Bureau of Labor Statistics data, 59.4 percent of public relations specialist positions were held by women in 2020. Women PR professionals are undoubtedly helping write history. Don’t forget to write a bit of it for yourself.

Katelin Brown

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Upcoming Events

Better Together: How PR & DEI Converge to Strengthen Brand and Culture

Friday, March 26, 2021
8:00 AM - 9:00 AM

As companies sharpen their focus on how we communicate with diverse audiences, join PRSA Iowa to learn from Central Iowa diversity, equity and inclusion (DEI) leaders as they share their insights on how PR practitioners can work more effectively with them to strengthen our brands and help our messages reach their intended audiences.

Register here. Tickets are free for PRSA Iowa members and $10 for non-members.

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Chapter News

PRSA Iowa Sponsorship Opportunities in 2021

Get in front of Iowa’s leading public relations professionals by sponsoring PRSA Iowa programming in 2021. As a quarterly sponsor, your brand and message will be delivered to more than 200 members—and our social media, event and newsletter audiences.

The exclusive sponsorship includes the opportunity to address attendees during networking and professional development events. Your sponsorship will be recognized in the chapter’s monthly email newsletter and on Facebook, Twitter and LinkedIn to more than 1,800 users. For more information, email Kelly Visser at [email protected].

Member Only Updates

Log into your PRSA Iowa account to get the latest updates for members. Right now, you can view the Chapter’s strategic plan for 2021-2024 and find contact information for others in the member directory.

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APR News

Did you miss the APR prep course from PRSA Iowa? You have another chance with PRSA National’s APR Bootcamp, a virtual prep course available April 28-30.

During the three half-day sessions, attendees will prepare for and complete their panel presentation as well as the APR exam. This course is not recommended for those who are just beginning the APR process.

Learn more here.

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Ethics Column

This month, Kathy Krafka Harkema writes about how current events are showing ethical dilemmas and decision making in real time. Read more in her column about responsibility, transparency and public reactions to ethical decisions.

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Member Profile

This month, we’re highlighting two of our new board members, Tara Deering-Hansen, diversity and inclusion chair, and Nicole Lawrence, diversity and inclusion chair-elect. Learn more about how them and their goals for the new board positions.

Read their spotlight here.

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Member Updates

Welcome, New Members!

Megan Grandgeorge, Des Moines Area Regional Transit Authority (DART)

Member Anniversaries

Congratulations to all our members celebrating anniversaries this month, especially those celebrating the following milestones!

 Forty Years
Carol A. Bodensteiner, APR, Fellow PRSA

Fifteen Years
Allison Leigh Hay, APR

Ten Years
Linda Hudwalker Bowman, Western Home Communities

One Year
Emily Parker, Bankers Trust
Aileen Rojas, Farm Bureau Financial Services

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Connect With Us

Right now, digital platforms are the best place to connect with PRSA Iowa and other members. Find us on Facebook and Twitter.

Looking for advice, a sounding board or a professional resource? Join our LinkedIn group. To request membership, log into your LinkedIn account and click on the “Ask to Join” button.

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Membership Information

Now is a great time to join PRSA Iowa! New and reinstating members will have their initiation or reinstatement fee waived and receive a FREE one-year membership to a professional interest section when they join PRSA National as a Regular member. Offer ends March 31, 2021.

Learn more and join here.

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